ASICS Relaunches Its First India Store at Select Citywalk, Delhi
The revamped store adopts ASICS’ global retail format, offering personalised foot analysis, performance footwear and lifestyle collections.
Japanese sportswear brand ASICS has relaunched its store at Select Citywalk, Saket, Delhi. First opened in 2015, the store marked the beginning of ASICS’ retail journey in India. The relaunch reflects the brand’s growth and its focus on improving the in-store experience.
The revamped store follows ASICS’ global retail format. It offers consumers a more engaging way to explore products across performance and lifestyle categories. Located at one of Delhi’s leading retail destinations, the store brings together the brand’s global retail concept and product range.
Personalised Shopping with Foot ID Technology
The store features ASICS’ proprietary Foot ID technology. It offers 3D foot scanning and personalised biomechanical analysis. As a result, consumers can better understand their foot shape and stride. This helps them find running shoes suited to their individual needs.
Over the years, ASICS has strengthened its presence in running while expanding into other categories. The relaunched store reflects this wider product range. It brings together Running, SportStyle, Core Performance Sport (CPS) and Apparel under one roof.
ASICS Marks a New Chapter in Its India Journey
Speaking on the occasion, Mr. Rajat Khurana, Managing Director, ASICS India & South Asia, Executive Officer, ASICS Corporation, said:
“When we launched our first store in india in 2015, it was much more than launching a store, it symbolized our belief in the Indian consumer, and the potential in the running community in the country. Since then, the trust of our consumers, runners and partners has been instrumental in building ASICS into a stronger retail presence, growing from one store to 152 and counting. The relaunch of our Select Citywalk store is particularly meaningful because it brings us back to where our journey began, while reflecting how far we have come. We are not just making our first store bigger, we are honouring the place where our India journey began and making room for everything that is still to come while staying “Ahead of the Game.” As we continue to grow in India, our focus remains on creating long-term value for our consumers and partners while staying true to our philosophy of ‘Sound Mind, Sound Body’.”
The relaunch celebrates ASICS’ journey in India and its plans for future growth. The brand has grown from one store in 2015 to 152 stores. With the Select Citywalk relaunch, ASICS aims to build on its retail presence and strengthen its connection with Indian consumers.
