ASICS, the Japanese sportswear giant, partnered with Hyderabad Runners Society (HRS) as the Sports Goods Partner for the NMDC Hyderabad Marathon 2025, held on 23rd and 24th August. Recognized as Telangana’s largest running event, the marathon drew thousands of runners, where ASICS showcased its innovation-driven gear and performance wear.
As part of the event, ASICS launched a dedicated merchandise line at the SportExpo in Hitex Exhibition Centre on 22nd and 23rd August. Leading the range was the iconic GEL-KAYANO™ 32, designed with 4D GUIDANCE SYSTEM™ and Pure GEL™ technology for superior stability and cushioning. The collection also featured high-performance apparel and accessories like the ROAD Seamless SS Top, ROAD 5in Shorts, Mesh Cap, and PED 3P Socks, aimed at maximizing comfort and performance for runners.
Speaking on the partnership, Mr. Rajat Khurana, Managing Director, ASICS India and South Asia, said, “India’s sports market is witnessing exponential growth, with marathons contributing nearly 24% to this surge. With such promising potential, our goal is to keep expanding our presence in the performance running category. Partnering with the NMDC Hyderabad Marathon 2025 marked a key milestone in this journey enhancing our brand visibility and strengthening our connection with the growing community of runners across the country.”
Adding to this, Mr. Rajesh Vetcha, Race Director, NMDC Hyderabad Marathon, stated, “The 14th edition of the NMDC Hyderabad Marathon has set new benchmarks with over 28,000 runners and the presence of international elites. It has driven a larger purpose for not just society and the spirit of this city but for the environment as well. Each year, our focus is on making the marathon more impactful, and this time we’ve integrated global standards with meaningful charity collaborations and enhanced runner experiences. It was a delight for us to have ASICS as the Sports Goods Partner whose expertise significantly elevated the scale and professionalism of the event. We are proud to witness growth of the marathon into one of India’s most anticipated running festivals.”
With a legacy of supporting top events such as the TATA Mumbai Marathon, New Delhi Marathon, and Bengaluru’s TCS World 10K, ASICS’ first-ever collaboration with HRS further strengthens its presence in India’s marathon circuit. The brand continues to empower athletes of all levels, nurturing India’s vibrant running culture while inspiring communities to embrace the transformative power of movement.
