ASICS has announced the launch of the GEL-NYC™ 2.0 shoe, an upgraded version of one of its most popular models, combining heritage-inspired design with advanced performance technology.
Inspired by the ASICS archive, the GEL-NYC™ 2.0 reflects the brand’s commitment to Japanese precision and sport-led innovation. Developed in collaboration with design experts and the ASICS Institute of Sport Science, the shoe blends traditional craftsmanship with a modern, urban aesthetic.
The updated model features FF BLAST™ PLUS cushioning and strategically placed GEL™ technology units, delivering a lighter build, improved comfort, and enhanced responsiveness. The streamlined fit ensures ease of movement, making it suitable for everyday wear.
Designed with insights into walking mechanics, the shoe incorporates an asymmetrical arch support system and flex grooves to promote a more efficient stride. This focus on movement science enhances both comfort and functionality across daily activities.
Built for versatility, the GEL-NYC™ 2.0 offers durability and adaptability for both urban environments and fitness settings. The release reinforces ASICS’ philosophy of promoting a balanced lifestyle through innovation in movement.
The GEL-NYC™ 2.0 is available across India via online platforms and retail stores, priced at INR 13,999.
