ASICS has partnered with the Freshworks Chennai Marathon (FCM) as its Official Sports Goods Partner. The Japanese sportswear brand has also launched the ASICS Running Club (ARC) in Chennai.
These initiatives aim to strengthen ASICS’ presence in the city’s running community. The brand plans to support runners through marathon participation, regular training sessions and community activities.
ASICS Running Club Expands to Chennai
ASICS Running Club is expanding its presence across India, with Chennai now joining its community network. The club will bring runners together through regular training sessions, group runs and coaching support.
Through these activities, ASICS aims to help runners build consistent habits, train with others and improve at different stages of their running journeys.
Freshworks Chennai Marathon to Hold 15th Edition
The Freshworks Chennai Marathon will take place on 3 January 2027. The event, powered by Chennai Runners, will celebrate its 15th edition with four race categories:
- Full Marathon
- Twenty Miler
- Half Marathon
- 10K
As the Official Sports Goods Partner, ASICS will engage with runners before and during the marathon. Activities will include ARC training sessions, promotional runs, the marathon expo and ASICS House. ASICS athletes and coaches will also take part in the event.
The partnership reflects ASICS’ commitment to physical and mental well-being through movement. It also supports the brand’s founding philosophy, ‘Sound Mind, Sound Body’, and its focus on India’s growing running community.
ASICS Highlights Its Commitment to Runners
Rajat Khurana, Managing Director, ASICS India & South Asia and Executive Officer, ASICS Corporation, said:
“The growth of running culture in India reflects a broader shift in how people are approaching fitness and well-being, with the sport becoming an increasingly important part of everyday life. Chennai has a strong foundation in this culture, and the Freshworks Chennai Marathon has played an important role in bringing runners together over the years. For ASICS, our partnership with the marathon and the launch of ARC Chennai are an opportunity to deepen our roots in the city and support runners through regular training, progression and community. It is an extension of our ‘Sound Mind, Sound Body’ philosophy and our belief in the role that movement plays in helping people lead healthier, more active lives.”
Marathon Organisers Welcome the Partnership
Chandrasekar M, Race Director of Freshworks Chennai Marathon 2027, also highlighted the importance of the association. He said:
“Our partnership with ASICS is a natural extension of the Freshworks Chennai Marathon’s commitment to strengthening the culture of running in Chennai. ASICS brings a strong performance heritage and a deep understanding of what drives runners, making it a natural partner for an event that has grown alongside the city’s running culture. As we enter our 15th edition, this association adds further strength to the marathon and reinforces our shared ambition to make running more accessible, engaging and rewarding for participants. We look forward to building on this partnership and contributing to the continued growth of running in Chennai.”
Building a Stronger Running Community
The marathon partnership and the launch of ARC Chennai mark another step in ASICS’ engagement with India’s running community.
Through these initiatives, the brand aims to connect more closely with runners in Chennai. By combining marathon participation with year-round training and community activities, ASICS plans to support runners beyond race day and encourage more people to embrace an active lifestyle.
