ASICS has strengthened its commitment to India’s growing running community by renewing its partnership as the Official Sports Goods Partner for the 15th edition of the NMDC Hyderabad Marathon. This marks the second consecutive year of collaboration with the Hyderabad Runners Society (HRS) and also serves as the Indian launch platform for the NOVABLAST™ 6, the brand’s latest performance running shoe.
The renewed partnership and product launch reflect ASICS’ continued focus on supporting the country’s expanding running culture through innovation and community engagement.
The NOVABLAST™ 6 introduces significant upgrades to one of ASICS’ most popular running shoe franchises. For the first time, the forefoot trampoline pod incorporates FF TURBO™ SQUARED foam, designed to deliver a more responsive and energetic ride. Combined with FF BLAST™ MAX cushioning, the updated shoe offers softer landings, improved comfort and enhanced responsiveness while remaining lighter than its predecessor. Additional improvements include an engineered mesh upper for greater breathability and a redesigned outsole that enhances grip and running efficiency.
Alongside the new footwear, ASICS also introduced its Race Day Look, pairing the NOVABLAST™ 6 with its lightweight ROAD apparel collection. Featuring ACTIBREEZE™ technology, functional silhouettes and performance-focused accessories, the collection has been developed to provide runners with comfort and support throughout training and race day. The complete range will be available across ASICS stores, online platforms and authorised retail partners across India.
Commenting on the announcement, Rajat Khurana, Managing Director, ASICS India and South Asia, said, “India’s running community has grown remarkably over the last few years, with marathons becoming more than just races. They bring together people of all ages and abilities who share a common passion for movement and wellbeing. Our continued partnership with the Hyderabad Runners Society reflects our commitment to supporting this growing culture while making world-class running innovation more accessible. The India debut of the NOVABLAST™ 6 is another step in that direction, equipping runners with technology designed to make every run more enjoyable and every stride more rewarding.”
Rajesh Vetcha, Race Director, NMDC Hyderabad Marathon 2026, added, “The NMDC Hyderabad Marathon has become a landmark event in India’s running calendar, uniting runners from across the country through a shared passion for endurance, community and the joy of running. We are pleased to continue our association with ASICS, a brand that shares our vision of growing the sport through innovation and a deep understanding of runners’ needs. Together, we look forward to delivering another memorable edition of the marathon and further strengthening India’s vibrant running community.”
Through its continued association with the NMDC Hyderabad Marathon and the launch of the NOVABLAST™ 6, ASICS aims to further encourage participation in running while delivering advanced performance technologies inspired by its philosophy of “Sound Mind, Sound Body.”
