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ASICS Athlete Peter Mwaniki Leads Victory at TCS World 10K Bengaluru

Published: April 29, 2024
Author: Fashion Value Chain

The 16th TCS World 10K Bengaluru 2024 is being celebrated by ASICS, a well-known Japanese sportswear brand worldwide. Most people agree that the 10K is the first major long-distance running event when competitors compete for experience and to provide their personal best effort. With an amazing 30,000+ registrations, ASICS India’s partnership with Procam International is the official sports goods partner for the TCS World 10K Bengaluru.

As the official sporting goods partner ASICS achieved a significant milestone at the event. It demonstrated the brand’s dedication to offering the best technologically advanced shoes and apparel, which includes the limited-edition NOVABLAST 4 with FF BLASTTM PLUS and FF BLASTTM PLUS ECO cushioning to create the perfect bounce effect while simultaneously encouraging softer landings.

ASICS has seen significant growth in the running industry across several geographies, enhancing its standing as the go-to brand for runners and fitness aficionados everywhere. Strong running communities have been established by this activity wave throughout India year after year.

“We are committed to supporting and inspiring individuals to achieve their fitness goals and embrace a healthier, more active lifestyle through the power of running,” stated Mr. Rajat Khurana, Managing Director of ASICS India and South Asia. Our goal is still to teach runners the value of exercising in maintaining a healthy physical and mental state despite this ongoing association.

Regarding the partnership”It has been an exciting journey to have ASICS as our Official Sports Goods partner for the TCS World 10K Bengaluru 2024,” said Mr. Vivek Singh, Jt., Managing Director, Procam International.

ASICS is spearheading the running movement in India, and their outstanding performance at the TCS World 10K Bengaluru serves to further solidify their standing as the go-to brand for runners and fitness aficionados in the country. Apart from its cutting-edge and technologically advanced products, ASICS is a symbol of the brand’s dedication to fostering the running community through the ASICS Running Club.

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