Arvind Limited Opens Arvind Denim Lab at Denim City Amsterdam
Arvind Limited, one of India’s leading textile-to-retail conglomerates and one of the world’s largest denim manufacturers, has launched Arvind Denim Lab (ADL) at Denim City Amsterdam.
The new facility is a dedicated design, product development and innovation hub. It is located within Denim City Amsterdam, a leading European centre for denim innovation.
Denim City Amsterdam brings together a workshop, academy, retail store and laboratory under one roof. It provides a collaborative platform for mills, brands, designers and wash specialists working on the future of denim.
The launch marks Arvind Limited’s first physical design and product presence in Europe. It also represents an important step in the company’s strategy to strengthen engagement with leading fashion brands across the continent.
Arvind Denim Lab Strengthens European Presence
The Amsterdam facility will connect Arvind’s denim expertise with European fashion and design networks.
Punit Lalbhai, Vice Chairman, Arvind Limited, said, “The opening of Arvind Denim Lab in Amsterdam is a significant milestone in bringing our innovation capabilities closer to the global hub of fashion ecosystem. As a state-of-the-art platform for design and product development, the Lab will encourage advancement in denim innovation, and brings together modern manufacturing capabilities with a focus on sustainability. The opening of ADL Amsterdam is part of our strategy to globalise our manufacturing and customer service footprint. We will continue to expand such presence across the continent of Europe and UK with the key focus of tapping the opportunity arising out of recently concluded FTAs in those geographies.”
The facility will therefore support Arvind’s wider plans to expand its manufacturing and customer service footprint in Europe and the UK.
Hub Connects European Customers with Arvind’s Teams
A dedicated Amsterdam-based team will operate the new hub. The team will work closely with Arvind’s design, technology and product development teams in Ahmedabad.
As a result, the facility will connect European market insights with Arvind’s vertically integrated manufacturing and innovation capabilities.
Karan Ojha, CEO-Wovens, Head Marketing COE, Arvind Limited, said, “Amsterdam is at the heart of Europe’s denim ecosystem and provides an ideal environment for customer collaboration and product innovation. The new hub enables us to work more closely with brands from the earliest stages of product development, helping translate ideas into commercially successful collections with greater speed and efficiency.”
Denim Product Development and Innovation
Located at Bellamyplein 53, 1053 AT Amsterdam, Arvind Denim Lab will offer several services for European customers.
These include:
- Trend-led capsule collection development
- Co-creation workshops
- Wash development programmes
- An always-on showroom
- Sampling and product development facilities
The showroom and sampling studio will allow customers to engage with Arvind throughout the product development process.
Strategic Access to European Markets
The Amsterdam location provides access to several key European markets. These include the Netherlands, Germany, Scandinavia, France, Italy and Spain.
Through one innovation hub, Arvind aims to support a wider range of customers. The company will focus on speed, flexibility and responsiveness to changing market needs.
The launch of ADL also strengthens Arvind’s ability to collaborate with European brands closer to the early stages of design and product development.
