Art of Time, India’s leading omnichannel luxury watch retailer, has closed a Series B funding round of ₹175 crore (~$20 million). The round was led by Mithun Sacheti, Siddhartha Sacheti, Plutus Wealth Management, and Girish Mathrubootham. This reflects strong investor confidence in the brand’s vision.
Funds to Drive Expansion and Innovation
The capital will be used to grow Art of Time’s store network, launch CIRCA—its new bridge-to-luxury retail concept—and invest in leadership, technology, and inventory. The goal is to better serve India’s fast-growing base of watch buyers.
The company has shown strong momentum, with revenue growth of 80% in FY24–25, following 21% in FY23–24. Currently, it operates 14 boutiques across five cities.
A Leading Destination for Luxury Watches
Founded in 2015 by Gaurav Bhatia and Bharat Kapoor, Art of Time has positioned itself as a premier destination for luxury watch buyers. The brand partners with global maisons such as Cartier, Omega, Montblanc, and Bvlgari.
As India’s exclusive partner for TimeVallée, Art of Time manages their brick-and-mortar boutiques in key cities. This strategic collaboration strengthens its leadership in the market.
Introducing CIRCA: A New Retail Experience
Part of the funds will launch CIRCA, Art of Time’s innovative omnichannel concept. CIRCA targets India’s next generation of aspirational watch buyers. It will offer a discovery-driven, contemporary retail environment. The aim is to make fine watchmaking accessible to first-time buyers.
The first CIRCA store is set to open in Delhi NCR in 2025. The rollout will continue across major metros and mini-metros in FY26.
“India’s aspirational consumer is evolving rapidly,” said Bharat Kapoor, Co-founder, Art of Time. “With CIRCA, we aim to democratize fine watchmaking and create new entry points for first-time buyers. We also plan aggressive expansion into Tier-2 and Tier-3 markets.”
Prashant Chaudhary, former CaratLane executive, joins as CEO of CIRCA. He brings extensive retail expertise to drive the concept’s growth.
Investor Confidence and Market Potential
The Series B round saw continued support from Mithun Sacheti, founder of CaratLane and early Art of Time investor. “Gaurav and Bharat have built a rare brand that combines deep customer understanding with strong execution,” he said.
The round also included Plutus Wealth Management and Girish Mathrubootham. Their involvement highlights confidence in Art of Time’s unique positioning.
India’s luxury watch market, currently ₹13,000+ crore (~$1.6B), is projected to exceed $2.8B by 2033 (IMARC Group). Investors see strong long-term growth potential in this high-value segment.
