Arrow, a brand known for timeless fashion, is excited to introduce its new identity stores, bringing a fresh and enhanced shopping experience for its cherished customers. These newly transformed stores mark a significant change in appearance, focusing on aesthetics and practicality.
The most noticeable change in these stores is the shift from the classic blue to a more modern Black, White, and Beige (BWB) color palette. This shift not only showcases the brand’s commitment to staying trendy but also aims to create an inviting atmosphere for shoppers.
A key feature of these new stores is their increased usefulness and compactness. Spanning an average of 1200 square feet, these stores have a smart layout that allows for better organization of clothing. This innovation ensures that customers can explore a wider range of Arrow’s iconic styles, making shopping more convenient and enjoyable.
In a significant step forward, Arrow has embraced digital technology by introducing digital screens in its revamped stores. This departure from the brand’s previous approach provides customers with an interactive shopping environment. These screens offer dynamic displays, keeping customers updated on the latest trends, promotions, and styling tips in real-time.
The newly launched identity stores are located in various places like Bengaluru, Ranchi, Mohali, Gandhinagar, Rajkot, Cochin, and Ludhiana, with Ahmedabad Airport soon to join the list. Each location has been carefully chosen to bring the renewed Arrow experience to diverse regions and fashion enthusiasts.
Anand Aiyer, CEO of Arrow, expressed excitement about these new stores, highlighting the BWB color scheme, improved layout, and digital integration as a significant evolution in the Arrow shopping journey. He believes these changes will resonate with customers and elevate their shopping experience.
Arrow’s revamped stores not only signify a makeover but also represent the brand’s commitment to innovation and staying at the forefront of fashion. Visit one of these stylish destinations to witness firsthand the new era of Arrow’s fashion offerings.
