Aretto has strengthened its retail presence with the launch of its newest store at Infiniti Mall in Malad (West), Mumbai. The opening marks the brand’s 67th outlet nationwide and its fifth store in the city, reinforcing its expansion strategy in one of India’s key retail markets.
Designed to offer more than a conventional shopping experience, the new outlet reflects Aretto’s design-first philosophy. The store layout and product displays have been thoughtfully created to help parents and children explore the brand’s innovative footwear technology in an engaging and interactive environment.
Mumbai continues to be a strategic market for Aretto due to its large base of young families and growing demand for premium children’s products. The latest opening also supports the brand’s omnichannel strategy by complementing its online presence with a stronger physical retail network, allowing customers to experience the products before making a purchase.
Speaking about the expansion, Satyajit Mittal, Founder and CEO of Aretto, said, “Mumbai is an important market for us, and opening our fifth store in the city and 67th across India is a significant milestone. The response to our design-forward footwear from kids and parents has been extremely encouraging. Parents today are making more considered choices about products that support their kids’ growth and active lifestyles. By expanding our retail network, we’re making it easier for more families to discover Aretto and experience our products firsthand.”
The Malad store features Aretto’s complete footwear collection, including its patented Supergrooves expandable sole technology, developed to adapt to the natural growth and movement of children’s feet. The launch forms part of the company’s broader retail expansion, which has seen Aretto grow from a single outlet to a nationwide network of company-owned stores, marketplace partnerships, and its direct-to-consumer platform, with additional store openings planned across India.
