Archroma, a global leader in sustainable specialty chemicals, is set to introduce its upgraded High IQ® Lasting Color assurance program at the upcoming PERFORMANCE DAYS in Munich. With improved performance standards, this initiative aligns with the rising consumer demand for longer-lasting garments while maintaining sustainability. Archroma will also showcase its end-to-end solutions designed for sportswear, athleisure, and workwear brands, enabling them to meet the dual expectations of performance and environmental responsibility.
“With a strong focus on sustainable functional fabrics, Archroma empowers brands to deliver what modern consumers seek—comfort, durability, moisture management, odor control, and long-lasting color retention. PERFORMANCE DAYS serves as the perfect platform for us to showcase innovations that set brands apart in competitive markets,” said Dhirendra Gautam, VP Marketing at Archroma.
Garments That Stay Vibrant, Wash After Wash
Archroma is enhancing its established High IQ® performance assurance program by integrating advanced and eco-friendly textile innovations. The upgraded program features new hangtags and labels to assist mills and brands in meeting industry standards for performance, protection, and comfort.
The first to be relaunched under the updated program is High IQ® Lasting Color, which incorporates cutting-edge color retention technology. With specially developed AVITERA® SE and NOVACRON® dyes, the program ensures garments maintain their original brightness and deep color tones even after multiple washes. Additionally, this technology reduces water and energy consumption by up to 50%, minimizing environmental impact.
Comprehensive Sustainable Solutions for Every Wear
For sportswear, athleisure, and workwear brands, performance apparel must do more than just provide comfort—it must also align with fashion trends and sustainability goals. Archroma’s extensive SUPER SYSTEMS+ solutions cater to these needs by offering benefits such as:
- Long-lasting color vibrancy
- Effective moisture and temperature regulation
- Odor control and antibacterial properties
- Enhanced durability and wearer comfort
- Eco-friendly chemistries for cleaner production
At PERFORMANCE DAYS, visitors will experience Archroma’s cutting-edge innovations, including:
- EarthColors® technology – High-performance dyes made from food and agricultural waste
- PHOBOTEX® – Fluorine-free durable water-repellent finishes
- Sanitized® OX20 – Advanced odor-neutralizing solutions
- AVITERA® GENERATION NEXT – The latest sustainable cellulosic dyes
Meet Archroma at PERFORMANCE DAYS
PERFORMANCE DAYS, a leading global event dedicated to functional fabric innovations, attracts over 3,000 visitors, including designers, product managers, and procurement specialists. The March 2025 edition in Munich will feature 500 international exhibitors, along with digital participants from around the world.
Visit Archroma at Booth T17, Hall C5, Messe München, on March 5-6, 2025.
