At the upcoming PERFORMANCE DAYS in Munich (March 5–6, 2025), Archroma will debut its updated High IQ® Lasting Color assurance program, designed to deliver vibrant, long-lasting colors that withstand repeated washing while supporting sustainability goals.
This revamped program features AVITERA® SE and NOVACRON® dyes, enabling brands to offer garments that maintain their brightness and depth with reduced water and energy usage—up to 50% savings in processing. The High IQ® rebrand also comes with refreshed labels and hangtags aligned with performance and eco-standards.
In addition, Archroma will showcase its end-to-end SUPER SYSTEMS+ solutions for sportswear, athleisure, and workwear. These include eco-conscious innovations like:
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EarthColors®: high-performance dyes from food/agri waste
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PHOBOTEX®: fluorine-free durable water repellents
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Sanitized® OX20: long-lasting odor control
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AVITERA® GENERATION NEXT: sustainable dyes for cellulosics
Archroma aims to help brands combine performance, durability, comfort, and eco-responsibility, addressing the evolving expectations of activewear and fashion consumers.
Visit Booth T17, Hall C5, Messe München during PERFORMANCE DAYS, where 3,000+ visitors and 500 suppliers will explore cutting-edge textile innovations.
