Archroma is set to make a bold statement at China Interdye 2025, presenting sustainable, high-performance textile solutions that cater to the evolving demands of fashion and textile brands. The spotlight will be on High IQ® Lasting Color and the PHOBOTEX® range, showcasing innovations that blend durability with low environmental impact.
Christine Cai, VP of North Asia for Archroma Textile Effects, emphasized the significance of the Chinese market and the rising need for eco-friendly, high-performance garments. “Our focus is on providing technologies that support both industry standards and sustainability goals,” she noted.
High IQ® Lasting Color, featuring AVITERA® SE and NOVACRON® dyes, ensures garments retain their vibrancy longer while reducing water and energy usage by up to 50%. Meanwhile, PHOBOTEX®, Archroma’s range of durable water-repellent finishes, champions fluorine-free (C0) and bio-based DWRs, offering flexible, high-function finishes for a variety of fabrics—without sacrificing fabric feel or production efficiency.
With over a decade of innovation in non-PFC solutions, Archroma continues to lead the shift towards sustainable, long-lasting textile effects that also improve mill productivity and reduce environmental impact.
Visit Archroma at China Interdye 2025:
April 16–18, Hall 1, Booth A101
Shanghai World Expo Exhibition and Convention Center
