Appril, a new premium menswear label co-founded by entrepreneur Himanshu Yadav and Dr. Amrutha Sasikumar, has officially launched with a vision to redefine men’s fashion through minimalist design, eco-conscious craftsmanship, and timeless elegance.
The brand emerges as a response to the lack of sustainable, high-quality choices in men’s luxury wear, offering an alternative to fast fashion with its emphasis on purity, refinement, and responsible design. Clean aesthetics, understated branding, and meticulous construction set Appril apart, appealing to men who seek confidence and character in their clothing.
Dr. Amrutha Sasikumar highlights the design philosophy, stating, “True elegance is never loud. We’ve ensured that every Appril piece is not only aesthetically refined, but crafted with intention from fibre to finish.” Her artistic vision plays a central role in shaping the brand’s minimalist yet distinctive identity.
Appril’s collections span Formal Wear, Casual Wear, and Party Wear, each piece celebrating sophistication and subtle luxury. Crafted exclusively from natural, unblended fibres such as Giza Cotton, European Linen, and Bamboo, garments are stitched with pure cotton threads, detailed with natural shell buttons, and produced to global quality standards.
Sharing the brand’s mission, co-founder Himanshu Yadav remarks, “Luxury isn’t just about a price tag—it’s about the story behind the clothing. At Appril, we honour legacy through the use of the finest fibres and timeless designs that speak of enduring quality and modern relevance.” With his manufacturing expertise, Appril blends heritage with contemporary sensibilities.
Positioning itself as a quiet rebellion against the ordinary, Appril aims to be the go-to destination for men who value detail, craftsmanship, and elegance—whether in the boardroom, at celebrations, or in daily life. Each garment reflects the brand’s philosophy of “Own Your Legacy. Wear Appril.”
