According to a social media post made by an industry representative on Tuesday, the fashion brand Rare and Basics (R&B), which is owned by the retail conglomerate Apparel Group, has opened its second location in Kochi. Situated in Edappally’s LuLu Mall, it is the nation’s nineteenth R&B store.
The manager of retail design and delivery at Lulu Group International, Pradosh Neelakandan, shared images of the new store on LinkedIn and said, “Happy to announce that the R&B store opened in Lulu Mall, Kochi, last week.”
Currently, Kozhikode, Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangalore, and Mysore are among the Indian cities where the brand is present.
In October 2012, Apparel Group introduced R&B and set up a shop in the Muscat Grand Mall in Oman. According to a recent press release from the company, it currently runs over 70 outlets in seven countries India, Oman, the UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia.
The UAE-based Apparel Group employs over 20,000 multicultural workers, runs over 2025 retail locations, and markets over 80 brands across all media. Aldo, Bath & Body Works, Tommy Hilfiger, Tim Hortons, Nine West, It Spring, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club, and Victoria’s
