Apparel Group has announced the launch of Levi’s Kids in India with the opening of its first exclusive store at Lakeshore Mall, Hyderabad. The debut marks a key milestone in the partnership between Apparel Group and Levi Strauss & Co., introducing the iconic global denim brand to India’s premium kidswear segment through a dedicated retail format.
Designed as a family-friendly shopping destination, the new store blends Levi’s heritage with contemporary design, offering an immersive brand experience tailored for children. The collection caters to kids aged 4 to 16 and features a curated selection of denim essentials and everyday wear that combines comfort, durability, and modern style.
Commenting on the launch, Abhishek Bajpai, Chief Executive Officer – Apparel Group India, said the entry of Levi’s Kids strengthens the company’s strategy of bringing trusted global brands to Indian consumers. He highlighted premium kidswear as a high-growth category and noted Levi’s strong brand equity as a key differentiator.
Located at Lakeshore Mall, the Hyderabad store will serve as the blueprint for Levi’s Kids’ expansion in India, with additional stores planned across major metros and emerging urban markets. The launch further reinforces Apparel Group’s role in scaling international brands and delivering premium retail experiences in the Indian fashion landscape.
