US-based fine jewellery powerhouse Angara has officially entered the Indian market, poised to revolutionize the direct-to-consumer (D2C) jewellery segment. Known for its mastery in coloured gemstones, diamonds, and pearls, Angara brings a rich legacy of over 300 years and a customer base spanning the US, UK, Australia, and beyond.
Founded in 2005 by Ankur and Aditi Daga, Angara was born from a vision to make exquisite, gemstone-focused fine jewellery widely accessible. Without relying on external funding, the brand has built a $100M+ business and now sets its sights on becoming a $1 billion entity in the next five years.
At the core of Angara’s India strategy is its digital-first model, offering unparalleled customisation and efficiency. Powered by AI-driven recommendations and a made-to-order approach, Angara allows Indian customers to personalise every detail — from gemstone type and carat to metal and setting — creating jewellery that feels deeply personal. This vertical integration ensures competitive pricing, transparency, and ethical sourcing, distinguishing Angara from traditional jewellery models weighed down by heavy markups.
Initially focusing on its robust online platform, Angara also plans to launch physical retail spaces in the near future, combining digital convenience with in-person luxury experiences.
Ankur Daga, Founder & CEO, remarked, “India’s jewellery landscape is evolving rapidly. Consumers today seek jewellery that reflects personal identity rather than just tradition. Angara’s expertise in merging craftsmanship with technology uniquely positions us to meet this demand.”
Aditi Daga, Co-founder, added, “Indian buyers have long been limited to either traditional gold jewellery or highly-priced luxury brands. Angara fills this gap by delivering bespoke, high-quality jewellery that is both elegant and attainable.”
The Indian jewellery market, valued at over $100 billion, is witnessing a shift — with consumers leaning towards personalised, investment-worthy pieces. As an industry leader recognized globally — including as Newsweek’s 5-Year Champion — Angara is set to cater to the rising demand for coloured gemstones and bespoke luxury.
With complete control over its sourcing, designing, manufacturing, and quality assurance, Angara upholds the highest standards in craftsmanship and sustainability — values increasingly important to India’s new generation of luxury buyers.
By combining a 300-year-old legacy with cutting-edge innovation, Angara’s entry marks not just the arrival of another jewellery brand, but the beginning of a new era in how fine jewellery is experienced and cherished in India.
