Anera Silver Opens First Store in Bengaluru
Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout, marking the beginning of its India expansion.
The design-led jewellery brand will open the store on 26 September 2026 at Shop 822, Ground and Mezzanine, 27th Main Road, 1st Sector, HSR Layout, Bengaluru.
Founded by Kalpesh Gulechha, Anera Silver aims to create a jewellery destination centred on design, craftsmanship and customer experience.
Silver defines the category. However, the brand’s proposition extends across its jewellery collections, visual identity, store environment and consumer experience.
The Bengaluru store will showcase collections for festive occasions, gifting, bridal wear and everyday jewellery.
A New Era of Silver
Anera Silver is launching with the campaign thought “A New Era of Silver”.
The campaign introduces the brand’s design language and its approach to jewellery retail.
The brand places a strong focus on design and self-expression. Its collections are designed for different occasions, moods and personal styles.
Kalpesh Gulechha, Founder, Anera Silver, said:
“Jewellery becomes meaningful when it becomes part of people’s lives, their everyday moments, celebrations, milestones and personal stories. With Anera, our ambition is to create a brand where people come not simply to buy jewellery, but to discover design, experience craftsmanship and find pieces that feel personal to them.
We believe there is a much larger opportunity to build aspiration around this category by bringing together strong design, a wide range of collections and an elevated retail experience. HSR is the beginning of that journey for us, and over the next few weeks consumers will see Anera Silver take shape across multiple cities.”
Six Stores Planned Within Eight Weeks
The Bengaluru launch marks the first phase of Anera Silver’s accelerated retail expansion.
The brand plans to open six stores within eight weeks. The outlets will average around 2,500 sq. ft. and target key markets across India.
Over the next five years, Anera Silver aims to build a network of 100–150 stores across India.
The brand is also targeting ₹25 crore in revenue during its first year.
The initial retail rollout is intended to establish the foundation for the brand’s long-term expansion.
Experience Across Jewellery Occasions
Anera Silver has been designed around the idea that jewellery can play a role across different moments.
The collections cover gifting, festivals, bridal occasions and everyday wear.
The brand aims to give consumers options that reflect different moods and expressions. This approach moves beyond positioning jewellery around a single occasion.
Experience from the Kushals Journey
Kalpesh Gulechha brings more than two decades of experience in the jewellery industry to the new brand.
His experience includes retail strategy, merchandising, finance, expansion and consumer understanding.
This experience has shaped Anera Silver as a separate brand proposition. The new business has its own identity, product universe and retail experience.
With its Bengaluru debut, Anera Silver now begins its planned expansion across India.
