Anera Silver by Kushals Appoints Sumit Mukherjee to Lead Marketing
Anera Silver by Kushals has appointed Sumit Mukherjee to lead its Brand & Marketing function as the silver jewellery brand prepares to expand its retail presence across India.
Sumit brings 13 years of experience from leading brands such as OnePlus, Redington, CaratLane, Microsoft and Moglix. He has worked across brand building, retail marketing and consumer engagement.
In his new role, Sumit will lead Anera Silver’s marketing activities. These include brand strategy, communication, retail marketing, public relations and digital campaigns. He will also oversee ATL and BTL campaigns, events, influencer and celebrity partnerships, content and consumer experience.
His experience covers product launches, experiential marketing, brand initiatives and strategic partnerships. In addition, his work across technology, jewellery and consumer businesses brings a broad perspective to the role. This experience will support Anera Silver as it builds its identity in the silver jewellery market.
Commenting on his appointment, Sumit Mukherjee, Brand & Marketing, Anera Silver, said, “Building a brand from its early stages is always special because you have the opportunity to shape not just how it looks, but how people experience, connect with and remember it. With Anera Silver, the focus is on creating a distinctive brand world across every consumer touchpoint and building a strong, consistent experience as we begin our retail journey.”
The appointment comes as Anera Silver steps up its retail expansion across India. Founder Kalpesh Gulechha established the brand to redefine silver jewellery through contemporary design, quality craftsmanship and technology. The brand also aims to offer an elevated retail experience.
Anera Silver is developing a network of large-format stores. Over the next five years, it aims to open 100 to 150 stores across India. It is also exploring opportunities in international markets.
Sumit’s appointment will support the brand’s efforts to build awareness and strengthen consumer engagement. As Anera Silver expands its retail and digital presence, it aims to establish a clear and distinctive position in the silver jewellery market.
