Fashion Updates | Lifestyle & Travel

Ananya Panday to appear in the New Skechers GO Walk Campaign to promote walking as a workout

Published: April 12, 2023
Author: Fashion Value Chain

Skechers India Launches Two Innovative Comfort Walking Styles to Encourage Walking as a Sport

India, 12 April 2023: Skechers, The Comfort Technology Company™, today announced that Bollywood actor and Skechers ambassador Ananya Panday is appearing in the global performance and lifestyle footwear brand’s latest TV campaign for its Skechers GO WALK collection. The commercial will help launch the newest styles in its widely popular GO WALK range: GO WALK Speed Walker and GO WALK Distance Walker, designed to provide a more comfortable and enjoyable walking experience.

The commercial features Panday navigating a hectic day in a crowded Indian city. As she strives to promptly reach her destination, she decides to walk instead of waiting for her car. With a bounce in her step, she dons the latest GO WALK Speed Walker and reaches her destination on time while adding to her step count for the day. The campaign’s message “make walking your workout” calls out to India’s growing interest in walking as a form of exercise, and highlights how a good walking shoe like Skechers GO WALK can help walking play a healthy role in our everyday lives.

Speaking on Skechers’ partnership with Panday and the Company’s GO WALK styles, Mr. Rahul Vira, CEO of Skechers, South Asia Pvt. Ltd. said, “Since her first campaign in 2020, Ananya has been an incredible ambassador for our brand—helping us connect our styles and technologies with consumers across India. We are thrilled to have her star in our newest GO WALK campaign, which is not only a significant part of our product portfolio but also marks an important performance milestone in our brand’s history. At Skechers India, we are committed to providing our customers with the best possible products and experiences, and the GO WALK collection is no exception.”

“Walking is one of the simplest, most effective ways to stay fit and healthy—it’s already part of our daily lives, and adding steps to our routine is an easy way to stay active,” added Ananya Panday. “I’m proud to take part in this growing movement towards popularizing walking in India, and show millions the incredible Skechers comfort innovations that make it more fun than ever.”

The two new GO WALK styles are designed to be lightweight, flexible and durable, making them ideal for people who are always on the go. Some of their key features include a Skechers Arch Fit® insole that provides podiatrist-certified arch support; highly responsive, ultra-lightweight, long-lasting HYPER BURST™ cushioning; and a removable insole which moulds to the shape of your foot to reduce shock and increase weight dispersion. With this launch, Skechers India aims to make the GO WALK range the go-to choice for the growing community of enthusiasts who are passionate about walking and looking to incorporate physical activity into their daily routines.

The new Skechers GO WALK range includes products for both men and women, and is now available at Skechers.in as well as Skechers retail stores.

Link to the digital commercial: https://www.youtube.com/watch?v=TVQ7NreVNeU

About Skechers South Asia Pvt. Ltd. and Skechers USA, Inc.

Skechers South Asia Pvt. Ltd. is a subsidiary of Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and over 4,500 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and www.skechers.in and follow our lifestyle and performance brands on Instagram, as well as on Twitter and YouTube.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States and the impact of Russia’s war of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2022 and its quarterly reports on Form 10-Q in 2023. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

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