A story made of love, passion and values with the first wedding dress “from farm to garment” by Authentico® & Marzotto
The partnership between Marzotto Group & Authentico® by Schneider Group continues at Milano Unica with the collections that Marzotto brands have created with Authentico®
At Milano Unica, Marzotto Group affirms its status as an approved partner of Authentico® by Schneider Group. Together, they ensure a comprehensive, ethical, transparent, and superior wool fabric supply chain that can integrate qualitative and stylistic research with adherence to responsible production and innovation models. With a thoughtful approach that determines the value of the product from the raw material, which for wool means farms, Marzotto’s tradition and expertise, which have defined the company for nearly two centuries, thus meet the modern and essential need to ensure traceability and real transparency of the entire supply chain, both ethically and to differentiate and be competitive in the current market.
What’s new at Milano Unica
At Milano Unica, from 4th to 6th February 2025, this partnership between exceptional companies returns with two important innovations: the evolution of Authentico® fabrics within the Marzotto Group with the creative interpretation by the various brands and a special story to tell, made of love, passion and values. Let’s start from here.Ella Edwards, coming from a historic farming family in Australia who own Bohara, a superfine merino wool Authentico® verified farm that restores and protects ecosystems and biodiversity, certainly did not choose her wedding dress like an ordinary bride would. Strong of her family’s tradition, truly linked to the values she believes in and on which her family bases its profession, she has gone beyond a stylistic choice. Her wedding dress was created with a material coming, upon specific request of the bride herself, from the Marzotto weaving company, which chose for her a fabric made with Authentico®.
“When the fabric arrived from Italy – says Ella – it was extraordinarily special to know this fabric was grown on farms like my family farm, Bohara, and then transformed by Marzotto into this gorgeous fabric. I wanted to create a wedding dress that honored the beauty of this ivory wool and found Rosie Martin, who was able create a dress that let the fabric shine. When our wedding day arrived, it was a glorious spring day, and we were married on the lawn at Bohara with our friends and family. To walk down the aisle wearing beautiful Merino wool, grown in Australia and made in Italy, was deeply emotional and fulfilling. The love, passion and dedication that my family put into growing Merino wool in a way that regenerates our landscape was woven into the dress. It was an honour.”
An unconventional choice, perhaps bold, but certainly full of meaning and value. A farmer, beating heart and propellant for the Authentico® brand they are part of, who turns to her production partners to ask for the fabric that will create her wedding dress for one of the most beautiful and important days, it is said, in a woman’s life, is certainly a clear and concrete message: a sustainable and safe choice, which transforms the values of an ethical supply chain into a finished garment and the bride into an ambassador of sustainability and a pioneer of style. Ella’s story represents in all respects the complete supply chain that the Authentico® system carries out according to the “from farm to garment” concept: a raw material chosen by those who produce the raw materials, which through elaborate processes and meticulous controls arrives to the finished garment, worked by the expert hands of the tailor. And both Groups are proud of an ambassador like Ella.
We will see Ella’s dress with the Authentico® fabric coming from the Marzotto weaving mill at Marzotto Fabrics space in Milano Unica together with Ella, who will be present to tell her Love Story. We will also see the new proposals born from the creativity of the Marzotto Group companies and made with the Authentico® fabrics: Fratelli Tallia di Delfino, Guabello|1815, Marzotto Fabrics, Marlane and the women’s divisions Opera Piemontese and Estethia G. B. Conte.
Giorgio Todesco, CEO of Marzotto Wool Manufacturing, comments on this partnership renewal: “We continue the collaboration with Authentico® by Schneider Group to confirm the values we share together. The companies of the Marzotto Group have done an excellent job in developing Authentico® fabrics, which encourages us to continue on our sustainable path of transparency and traceability. And we are also encouraged by Ella Edwards’ choice to ask our weaving mill, and consequently Authentico®, to create the fabric for her wedding dress. It’s important that each person involved in our processes truly believes in the values we share and acts as a spokesperson for them in its own way. It’s an important message that flatters us but also makes us very proud of what we are doing. We are honored that our fabric is part of this Love Story.”
Laura Ros, Schneider Group CEO, confirms it: “For the second time we’ll be at Milano Unica together with Marzotto Group, a partner who is not only a reference point in the industry, but a continuous source of inspiration and real discussion on the current market and consumer needs. Raising manufacturers and customers’ awareness of the need for traceability and transparency throughout the entire supply chain is a long and delicate journey, a challenge that is often difficult to face, but extremely stimulating. The results make us very satisfied with the choices we are making, and we thank Marzotto for being with us and Ella for choosing Authentico®.”
With Authentico® as a partner, Marzotto further expands the traceability and transparency process, as the Schneider Group fibres are verified and traced with criteria and guidelines aimed at all partners in the supply chain – from farm to the finished garment – and integrated within a real Verification System.
With Marzotto Authentico® extends its network, helping spread in the textile and fashion system a production model based on the use of a completely traceable and responsible
wool along the entire supply chain, which is part of the path towards a fashion of new generation, bearer of new values.
