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Amrutanjan Healthcare strengthens its Direct-to-Consumer Strategy

Published: November 6, 2023
Author: Fashion Value Chain

Launches second ‘World of Amrutanjan’ Store in Delhi

Amrutanjan Healthcare, a trusted name in healthcare and wellness, announced the opening of its first physical store ‘World of Amrutanjan’ in Delhi. This new store marks an exciting milestone in the company’s journey as it continues to embrace a Direct-To-Customer (D2C) strategy, ushering in a seamless, integrated shopping experience that bridges the gap between digital and physical retail.

The store in Delhi will serve as an extension to the brand’s successful ‘World Of Amrutanjan’ E-commerce website and flagship store in Chennai, providing consumers with easy accessibility to a wide range of Amrutanjan products, thoughtfully curated to cater to various segments of healthcare and wellness.

Consumers in Delhi will now have direct access to Amrutanjan Healthcare’s diverse product portfolio at the new store, located in the Main Market area of Rajouri Garden in Delhi. The products include the pain management range, encompassing pain balms, sprays, roll-ons and pain patches for headaches and body pain. Additionally, the store will offer congestion management products, such as cold rubs, nasal inhalers, and cough syrups, as well as women’s hygiene products, including Comfy sanitary napkins and tampons. Furthermore, the store will feature products in the beverages segment, such as Fruitnik and Electro+ in a variety of flavors.

Amrutanjan’s omni-channel approach will empower consumers in Delhi to purchase their preferred products online via the ‘World Of Amrutanjan’ e-commerce website or in-person at the new store, according to their convenience. The company envisions further expansion with the launch of new stores in the near future, all geared towards enhancing the shopping experience for its valued customers.

Mr. S Sambhu Prasad, Chairman & Managing Director of Amrutanjan Health Care Ltd, shared his thoughts on this significant move, saying, “We are excited to introduce the ‘World of Amrutanjan’ experience to Delhi, India’s heart and capital. Our new physical store isn’t just another building; it’s a bridge connecting our long-standing healthcare tradition and the future of wellness retail. With our omni-channel approach, our aim is to provide our customers with added convenience, easy access, and a wide range of quality products tailored to meet their healthcare and wellness needs. This journey is a testament to our unwavering commitment to our customers, and we’re eagerly looking forward to expanding further, to enhance their shopping experience.”

Speaking on the launch, Mr. Narayanan Ramanathan, Chief Sales Officer of Amrutanjan Health Care Ltd, commented on the occasion saying, “Delhi holds a special place in our expansion strategy, and we view it as a pivotal market for Amrutanjan. The inauguration of our store in Delhi signifies our confidence in the growth potential of this market. Our objective is to elevate Amrutanjan’s status as a healthcare and wellness brand, reaching a broader spectrum of the country’s population by expanding into tier-one cities and beyond.”

Mr. Mani Bhagavatheeswaran, Chief Marketing Officer of Amrutanjan Health Care Ltd said “Amrutanjan has a longstanding reputation for delivering effective healthcare and wellness solutions. We understand that our customers value quality, natural ingredients, and innovation. With the inauguration of our ‘World of Amrutanjan’ store in Delhi, we’re bringing our trusted brands closer to our customers, offering them a comprehensive range that caters to their needs. We are committed to enhancing the convenience of our valued customers in this dynamic city, and we’re eagerly looking forward to the promising opportunities that await us.”

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