Amorepacific, the global Korean beauty powerhouse behind brands such as Laneige, Innisfree, Etude, and Sulwhasoo, is celebrating its 80th anniversary with the launch of Amorepacific Day—a three-day beauty festival from 5th to 7th September 2025.
For the first time, Amorepacific Day is live across all leading beauty platforms including Nykaa, Sephora, Tira, Myntra, Amazon, and at offline stores nationwide. Customers can enjoy up to 30% off across Amorepacific’s iconic brands, along with exclusive offers on bestsellers and skincare innovations that have shaped the company’s journey.
Paul Lee, Managing Director & Country Head, Amorepacific India, said:
“Turning 80 is not just about looking back, it’s about celebrating the beauty we’ve built together and the innovation that keeps us moving forward. With Amorepacific Day, we want to thank every consumer and partner who has believed in Laneige, Innisfree, Etude, and Sulwhasoo over the years. This milestone is also a reminder of the shared journey we’ve been on, a journey of redefining beauty, championing innovation, and honoring our heritage. As we look ahead, we invite everyone to participate in shaping amore beautiful world with us, as we continue to inspire, innovate, and set new benchmarks for K-beauty together.”
Over eight decades, Amorepacific has transformed global beauty with breakthrough innovations like Sulwhasoo’s First Care Activating Serum, Laneige’s Water Sleeping Mask, Innisfree’s Green Tea range, and Etude’s cult makeup essentials.
This year’s Amorepacific Day is not just a tribute to heritage, but also a vision for the future—focused on innovation, sustainability, and inclusivity, ensuring K-beauty continues to inspire the world.
Amorepacific Day Sale Details:
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Dates: 5th – 7th September 2025
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Platforms: Nykaa, Sephora, Tira, Myntra, Amazon, and offline stores nationwide
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Offer: Up to 30% off across Laneige, Sulwhasoo, Innisfree, and Etude
With Amorepacific Day now available across all portals, the brand invites beauty lovers across India to explore their favorites, discover new icons, and be part of this landmark celebration in K-beauty history.
