American Eagle has launched its Great Jeans for Everyone campaign in India, reinforcing its denim legacy while placing Indian youth culture on a global platform. Fronted by Bollywood actors Ananya Panday and Lakshya, who join the brand as global ambassadors, the campaign reflects a key milestone in American Eagle’s growing cultural connection with India.
Rooted in relaxed style and everyday comfort, the campaign presents denim in its most authentic form. Easy silhouettes, lived-in fits and effortless styling mirror how India’s younger generation naturally wears its jeans today.
Marking its international reach, the India-led campaign was showcased on digital billboards in Times Square, New York. The moment highlights both American Eagle’s expanding global presence and the rising influence of Indian talent in shaping global fashion narratives.
Speaking on the launch, Yatin Athale, Brand Head, American Eagle India, shared that the campaign brings alive the brand’s core promise of creating denim that fits well, feels comfortable and resonates with modern consumers. He added that featuring an India-origin campaign at Times Square underlines the country’s importance in the brand’s global growth strategy and demonstrates how locally rooted stories can travel worldwide.
Ananya Panday described the denim as intuitive, relaxed and true to her personal style, noting that the campaign celebrates individuality without being forced. She added that being part of a campaign that begins in India and gains global visibility is a meaningful reflection of how Indian voices are being heard internationally.
Lakshya echoed this sentiment, stating that for him, great denim is about comfort and authenticity. He shared that American Eagle’s jeans feel natural from the first wear, making the campaign experience organic and relatable. Seeing the campaign extend beyond India, he said, was a proud moment that speaks to the universal appeal of the brand.
The campaign highlights American Eagle’s focus on well-fitting, feel-good denim, with Ananya Panday styled in popular women’s silhouettes such as the Ex-Boyfriend and Baggy Wide Leg, while Lakshya wears classic men’s fits including the Original Bootcut and Baggy Loose. Launched with an exclusive event in Mumbai, the campaign follows a digital-first rollout supported by brand collaborations and cinema integrations across India, with further visibility planned across select global markets.
Developed by a creative team closely connected to youth culture, the campaign captures confidence, ease and individuality, qualities that define the current generation.
