Iconic denim brand American Eagle, operated in India by Aditya Birla Lifestyle Brands Limited, celebrates seven years of inspiring confidence, individuality, and self-expression through its signature denim.
Since entering the Indian market in 2018, American Eagle has merged its global denim expertise with local insights to craft collections that balance style, fit, and comfort. Over the years, the brand has expanded both offline and online, building a strong community that resonates with its inclusive and optimistic spirit.
Remaining true to its denim-first heritage, the brand continues to invest in innovation and sustainability through programs such as the Water Leadership Program and Waste Reduction Program, reaffirming its mission to create better jeans for people and the planet.
To mark this milestone, American Eagle unveiled a festive denim campaign featuring India-exclusive styles that embody its effortless, confident aesthetic. The collection showcases iconic fits and limited-edition pieces designed for everyday wear as well as festive occasions.
Collection Highlights:
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A true denim destination offering 15+ fits and 100+ new styles, from bootcut to baggy.
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Over 100 India-exclusive styles across men’s and women’s collections, including versatile tops, bottoms, and layering pieces for the new season.
Reflecting on the journey, Yatin Athale, Brand Head, American Eagle India, said, “Seven years ago, our vision was to bring the best jeans from America to India — offering young consumers elevated products and uncompromising quality. Today, American Eagle stands for authenticity, confidence, and self-expression. This milestone is a tribute to our customers and teams who made it possible.”
Roberto Croce, SVP, International, American Eagle Outfitters, added, “India is a key market in our global strategy. Our success here rests on the strength of our jeans and our focus on comfort and fashion. As we look ahead, we’ll continue to innovate, draw inspiration from our communities, and uphold the creativity and optimism that define American Eagle.”
Looking forward, American Eagle plans to strengthen its denim-first positioning, expand both men’s and women’s lines, and continue blending global style with Indian sensibilities to celebrate individuality and self-expression.
