Fashion Updates

American Classics Adopts Kornit Apollo for Digital Apparel

Published: February 28, 2025
Author: Fashion Value Chain

American Classics Apparel, Inc., a leading wholesaler of licensed music, movie, and gaming apparel, is embracing Kornit Apollo, a state-of-the-art direct-to-garment (DTG) technology, to enhance efficiency, tackle labor shortages, and meet growing retail and e-commerce demand.

Headquartered in Hanceville, Alabama, American Classics has been a trusted name in licensed apparel for nearly 30 years, featuring iconic brands like AC/DC, Rocky, and Cheers. Their products are available through major retailers such as Walmart and online platforms like Amazon.

With Kornit Apollo—alongside Kornit Atlas MAX POLY and other advanced DTG systems—the company is shifting from traditional screen printing to high-speed digital production, ensuring faster turnaround times and superior print quality.

Industry Leaders on the Digital Transition

  • Greg Brown, VP, American Classics Apparel, Inc.: “Kornit Apollo is a gamechanger, giving us the speed, flexibility, and efficiency to scale while maintaining top-tier quality.”
  • Ronen Samuel, CEO, Kornit Digital: “Speed is crucial in licensed apparel, and American Classics is leading the charge by integrating cutting-edge digital production.”

By adopting Kornit Apollo, American Classics is setting new benchmarks in on-demand, high-quality licensed apparel, strengthening its position in the rapidly evolving retail landscape.

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