Amazon India has announced a strategic alliance with CaratLane, a Tata enterprise and a leader in modern fine jewellery, to make premium pieces more accessible to online shoppers across the country. This collaboration brings CaratLane’s certified diamond and gemstone jewellery to Amazon.in, delivering high-quality pieces with the speed and ease of Amazon’s trusted services.
Through this partnership, customers can explore CaratLane’s curated range of gold and gemstone jewellery for women and kids—including rings, earrings, necklaces, and bracelets—on the Amazon Fashion storefront. The launch is supported by introductory offers of up to 20% off and promises 48-hour delivery in key cities like Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad.
CaratLane, established in 2008, is widely recognized for its craftsmanship, contemporary appeal, and customer-first approach. By joining hands with Amazon, the brand is further extending its reach into the digital retail landscape.
Saumen Bhaumik, Managing Director of CaratLane, noted, “This partnership allows us to blend fine craftsmanship with unmatched convenience, reaching more customers across India.”
Siddharth Bhagat, Director at Amazon Fashion and Beauty, emphasized, “CaratLane connects deeply with the digitally savvy, style-conscious Indian consumer. We’re thrilled to offer their collection with Amazon’s promise of speed and service.”
The move highlights both brands’ shared vision of democratizing luxury, making elegant jewellery choices available to a wider demographic beyond just metro cities.
Note: Prices, descriptions, and offers are provided by sellers. Amazon functions as an online marketplace and is not responsible for product claims or pricing.
