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-By Ankita Dutta

Ronny Kobo, a modern designer, has opened a shop inside another shop in the Amazon Fashion store to increase her dissemination. On Monday, Amazon will launch the Ronny Kobo shop-in-shop, which will showcase Kobo’s spring lineup. The summer collection from Kobo will be featured on Amazon’s The Drop for a 36-hour promotion, along with styling advice. After The Drop, the line from Kobo, renowned for its cutting-edge silhouettes and designs, will be offered in the brand store. With the introduction of Kobo’s line, Amazon Fashion is working towards increasing the variety of high-end clothing labels it offers, such as Mara Hoffman, Tory Burch, and Rachel Comey.

In addition to demonstrating her favourite ensembles from her summer collection, Kobo will offer styling advice with Staples by The Drop accessories. The $200 to $700 price range of Kobo’s collection is recognised for its fashion-forward patterns, prints, and styles.

Jumpsuits, crochet knits, tie-dye dresses, and white suiting separates from Kobo’s summer collection may be worn by women from day to night or from the beach to the backyard. Her summer collection, according to a Kobo report, “is a love letter to women empowerment.” More than 30 items from Kobo’s spring collection will be available on Amazon, including the Valentina tie-dye top for $398, the Rhodes black catsuit for $378, the light wash denim dress for $498, and the light linen-sand skirt.

The e-commerce behemoth wants to increase its offering of upscale fashion labels and diversify its assortment, so Kobo’s entry on Amazon is a step in that direction. Mara Hoffman, Staud, Ulla Johnson, Tory Burch, Rag & Bone, Loeffler Randall, Paige, Norma Kamali, Lafayette 148, Amanda Uprichard, Alice & Olivia, Shoshanna, Natori, and Rachel Comey are some of Amazon’s high-end brands.

Kobo expressed her excitement about joining the other incredible brands and product categories offered in Amazon’s broad selection of stores. She claimed that Amazon was a great place to shop for upmarket and modern clothing as well as all of your other living requirements, like kitchenware. During Paris Fashion Week, Kobo met with the Amazon Fashion team.

In summary, the Ronny Kobo line is a wonderful addition to Amazon Fashion’s premium labels, and the shop-in-shop is a great move for both Kobo and Amazon. With this move, Kobo expands her distribution and makes her collection available to a wider audience, while Amazon broadens its assortment and increases the number of luxury fashion brands it offers.