Industry Updates

ALTAVA Group and Darewise Entertainment Forge Groundbreaking Partnership to Revolutionize Digital Fashion in Bitcoin Metaverse

Published: December 1, 2023
Author: Fashion Value Chain

ALTAVA Group, a prominent fashion-tech company, has officially announced a strategic partnership with Darewise Entertainment, a division of Animoca Brands renowned for its work on the forthcoming Life Beyond gaming universe. This collaboration aims to integrate ALTAVA’s AI-driven platform for digital wearables into the Life Beyond game, playing a pivotal role in Darewise’s fashion sector within the Bitcoin Metaverse framework. Notably, Darewise becomes the first Web3 AAA gaming studio to incorporate AI-powered digital wearables and apparel.

Together, ALTAVA and Darewise aspire to revolutionize metaverse wearables, leveraging their combined expertise to unlock the expressive potential of digital fashion. ALTAVA, known for collaborations with industry giants like Fendi, LVMH, and Prada, provides brands with the tools to create digital fashion across various metaverses through its AI-driven platform.

This collaboration builds upon their prior involvement with Horizen Labs, introducing a metaverse token on Bitcoin through the Ordinal protocol, with ALTAVA playing a crucial role in reshaping Bitcoin’s metaverse fashion landscape.

Andy Ku, CEO of ALTAVA Group, expressed excitement about the partnership, emphasizing how their AI-powered digital wearables platform, when combined with Darewise’s technology, will empower users to explore new possibilities and enhance the realism of fashion in the metaverse.

Benjamin Charbit, CEO of Darewise Entertainment, affirmed their commitment to delivering immersive gaming experiences. He highlighted the significance of the partnership, underlining ALTAVA’s role in pioneering digital wearables. This collaboration not only enriches Life Beyond but also strengthens the broader metaverse ecosystem embedded in the Bitcoin network.

As part of this joint venture, ALTAVA will join the newly established Life Beyond Fashion Council, contributing insights and expertise to shape the future of fashion within the Life Beyond metaverse. Additionally, Darewise will serve as a metaverse and technology advisor to ALTAVA, fostering mutual growth and innovation. This multi-faceted collaboration underscores the dynamic intersection of technology, gaming, and fashion, promising exciting developments in the evolving landscape of the metaverse.

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