Kriti Sanon, an actor, and Pep Technologies, the firm that owns McAffeine, have teamed up to introduce the new skincare line “Hyphen.”
With an investment of Rs 30 crore ($3.8 million), Pep Technologies will control the majority of the brand’s shares, while Sanon will be instrumental in expanding the brand’s market reach.
In order to gain traction in the nation’s skincare sector, Hypen will draw on Mcaffeine’s expertise in R&D, marketing, supply chain, distribution, logistics, and digital marketing.
The journey begins with research and market studies, and the experience that the PEP Technologies team has helped us to grasp the sector and pave the road for Hyphen’s establishment, according to a statement from Kriti Sanon, co-founder of Hyphen. These two elements are combined by the hyphen.
The co-founder of Hyphen, Vaishali Gupta, continued, “Our goal for Hyphen is to make it the fastest-growing Rs 100 crore D2C skincare company in India. With unyielding resolve and an outstanding staff, we are poised to transform the skincare sector and leave a lasting impression on the hearts of our devoted customers.
In conjunction with the launch, the company released a film starring Kriti Sanon in which the actor discusses the inspiration behind the creation of Hyphen while showcasing the products.
