Renowned children’s clothing brand ED-A-MAMMA, founded by Bollywood star Alia Bhatt, has formed a strategic alliance with The Disposal Company to recycle a significant amount of plastic from the environment. This partnership highlights ED-A-MAMMA’s strong dedication to sustainability, representing a substantial move towards reducing its environmental impact and actively contributing to global efforts against plastic pollution.
By teaming up with The Disposal Company, ED-A-MAMMA is taking proactive steps to address the root cause of plastic pollution through active participation in recycling initiatives. This not only emphasizes the brand’s commitment to environmental responsibility but also positions ED-A-MAMMA as a trendsetter, paving the way for others in the industry to follow suit.
What sets ED-A-MAMMA apart is not just its recycling efforts but its distinctive position as a plastic-positive brand. Going beyond industry norms, the brand has eliminated the use of plastic in both its product manufacturing and packaging processes since its inception, making it a pioneer in sustainable practices.
As part of its plastic-positive commitment, ED-A-MAMMA invites its customers to contribute to the cause with every purchase. This innovative approach encourages patrons to add a small amount to their invoice, enabling them to support the recovery of 400 grams of post-consumer plastic waste from Indian landfills for each additional rupee. This collaborative initiative represents a harmonious blend of innovation and environmental responsibility, setting a new standard for sustainability in the fashion industry. TDC and ED-A-MAMMA extend an invitation to all stakeholders to join this transformative journey towards responsible fashion, empowering the younger generation to embrace style with a purpose.
Bhagyashree Bhansali, Founder of The Disposal Company, remarked, “ED-A-MAMMA has not only earned praise from conscientious consumers but has also become an inspiring force for other brands to follow, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society. TDC offers solutions that empower brands to become plastic-neutral and actively contribute to a cleaner environment.”
In a world grappling with pressing issues of climate change and environmental degradation, ED-A-MAMMA is leading by example, demonstrating that businesses can thrive while placing sustainability at the forefront. The brand’s efforts go beyond mere product creation, embodying a commitment to making a positive impact on the planet.
