Levi’s® has appointed Alia Bhatt as its new Global Brand Ambassador, marking the beginning of a fresh era for denim and women’s fashion. The collaboration unites Levi’s®, a brand synonymous with denim worldwide, and Alia Bhatt, whose influence spans across film and fashion.
Her appointment comes at a time when women’s fashion is shifting towards relaxed fits, wide-leg silhouettes, and looser styles that are now everyday essentials. With Levi’s® pioneering this evolution, Alia’s influence will help drive these fits into the mainstream.
Sharing her thoughts, Alia Bhatt said: “For me, a pair of jeans is never just a pair of jeans – it’s something you live in and make your own. Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. Levi’s® has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador.”
Levi’s® aims to strengthen its relevance with a younger generation, evolving its women’s portfolio with expressive, style-first and trend-led fits.
Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co., added: “Alia Bhatt’s influence transcends film and fashion, she shapes conversations. As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority. Together, we’re reinforcing Levi’s® as the most relevant and desirable denim brand.”
Levi’s® will continue innovating with new fits and styles, while remaining rooted in its heritage of timeless denim made for today.
