Aldo is embracing the summer spirit by launching a special collaboration with the iconic character Barbie. In partnership with Mattel, Inc., the brand is introducing its first-ever limited-edition collection featuring a range of footwear, handbags, and accessories.
The Barbie x Aldo collection consists of 19 unique pieces, all featuring various shades of pink. The vibrant colour palette includes Malibu Fuchsia, Malibu Pink, and Soft BB Pink, adding to the playful and feminine aesthetic.
Daianara Grullon, Chief Brand and Product Officer at Aldo, expressed the collaborative spirit by stating, “We didn’t hold back in adding sparkle to every detail possible… We embraced nostalgia and aimed to capture the true, bold Barbiecore aesthetic.” The collection boasts bedazzled pins and charms featuring Barbie’s iconic symbols, such as her ponytail silhouette and roller skates. Even the shoe soles are adorned with glitter. The packaging also pays homage to the iconic Barbie doll, with bright fuchsia shoe boxes designed to resemble the classic windowed Barbie boxes. The aim was to evoke a sense of nostalgia and transport consumers back to the enchanting world of Barbie that has captivated generations.
Key highlights from the collection include the BarbieStessy PVC pumps, the BarbieMule, and the BarbiePltfm. The selection offers a range of heel heights, and there is even a sneaker style available. Each piece incorporates design elements such as rhinestones, charms, and Y2K-inspired iridescent and leucite treatments. Some items even feature bejewelled B monogramming and Barbie logos. Additionally, every style includes Aldo’s patented Pillow Walk technology for ultimate comfort.
Grullon emphasized the inclusivity of the collection, stating, “Our aim with this collaboration was really to design a collection that every Barbie fan could see themselves in.” As an iconic figure for over 64 years, Barbie has influenced a multitude of fashion trends, making her a style icon for people of all generations. Aldo believes that Barbie’s bold, fun, and fearless aesthetic will continue to resonate with fashion enthusiasts for years to come.
The Barbie x Aldo Collection will be available for purchase online and in-store at Aldo starting from June 29. As part of an exclusive retail partnership, select Macy’s stores nationwide and the Macy’s online platform will also offer footwear from the collection.
By joining forces with Barbie, Aldo is celebrating the enduring impact of the beloved character and delivering a collection that captures her timeless allure. With its vibrant pink hues, dazzling embellishments, and commitment to comfort, the Barbie x Aldo collection is set to bring fashion-forward joy to Barbie enthusiasts and fashion lovers alike
