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ALDO INDIA BRINGS PILLOW WALK TECHNOLOGY TO THE “RENDEZ-VOUS” IN ITS VIBRANT SPRING 2024 CAMPAIGN

Published: March 16, 2024
Author: Fashion Value Chain

 THE CAMPAIGN, FEATURING STARS ADITYA ROY KAPUR AND JANHVI KAPOOR, INVITE CONSUMERS TO ROMANTICISE EVERY STEP OF DAILY LIFE 

ALDO, the global leader of fashion footwear and accessories, is thrilled to announce the launch of its Spring ’24 campaign, featuring its brand ambassadors – Aditya Roy Kapur and Janhvi Kapoor. The fresh amalgamation of styles is carefully tailored featuring the brand’s revolutionary Pillow Walk™ technology. This season’s campaign celebrates social life, style, and comfort, with a touch of Bollywood glamour, as it introduces celebrity Aditya Roy Kapur and Janhvi Kapoor as the face of the campaign.

Unveiling on 15th March 2024 the RENDEZ-VOUS campaign encapsulates the vibrancy of social gatherings, where friends convene eagerly, immersed in the unmatched comfort and style of ALDO’s Pillow Walk™ technology. From bustling streets to intimate locales, ALDO shoes seamlessly integrate into daily life, offering unparalleled comfort and undeniable flair. Crafted with dual-density foam padded insoles, ALDO’s Pillow Walk™ technology embodies versatility and comfort, now available in an array of new shades, silhouettes, and textures. Experience ultimate comfort without compromising style.

ALDO’s Spring ’24 collection features many standout pieces, such as the Strut and Shinea, which exude sophistication with metallic stilettos and pointed-toe designs adorned with mesh and sleek patent finishes. Complete your look with luxe gold, silver, and bronze accessories for added allure such as Zelma Gold earrings or the Caylan Gold Ring and many more options. Introducing short-heeled and flat silhouettes takes centre stage. From strappy sandals to nude patent ballerina flats, each piece offers elegant comfort with a nod to the past and a look into the future, all thanks to ALDO Pillow Walk™ technology. For men, the collection effortlessly transitions from day to night with slip-on and loafer styles, perfectly suited for approaching warmer months.  Embrace laid-back luxury or make a bold statement, ALDO offers a diverse range of designs to suit every mood. Complete the look with trendy sunglasses and make a stylish entrance at any social gathering with ALDO’s Spring ‘24 product assortment.

“As we unveil ALDO’s captivating Spring ’24 collection, I’m thrilled to be part of a journey that merges style and comfort seamlessly. Each pair tells a unique story, inviting everyone to embrace their individuality with every step.” – Aditya Roy Kapur.

“As we introduce ALDO’s enchanting Spring ’24 collection, I’m delighted to join a celebration of style and sophistication. These shoes aren’t just footwear; they’re a statement of confidence, allowing everyone to express their unique flair effortlessly.” – Janhvi Kapoor.

“Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives. This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in our brand ALDO but also fortifies Apparel Group’s standing commitment towards their consumers in the Indian market.” Tushar Ved, President, Apparel Group India

“The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at ALDO India. Their active energy and flair strengthen our brand’s credibility and resonate strongly with our consumers. With continued engagement, we look forward to even greater success in the future.” Abhishek Bajpai, CEO, Apparel Group India Pvt Ltd. 

This spring ALDO ensures a perfect fusion of style and comfort with Pillow Walk™ technology. With a diverse range of shades, silhouettes, and textures available, the styles seamlessly integrate into everyday lives, ensuring wearers never have to compromise on style for comfort. Step into the new season confidently and embrace ultimate comfort and undeniable style with every step from ALDO.

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