5th Edition 10, 11, 12 January 2025 at Jio World Garden, BKC, Mumbai
The wait is ended!From January 10 to January 12, 2025, Ajio Luxe Wkend (ALW), India’s highest luxury event, will return to commemorate a historic Edition 5.
Produced by The Magnanimous Group in collaboration with The Established, this magnificent event is presented by Title Partner Ajio Luxe with assistance from Associate Partners Chivas Luxe Collective Perfumes and HSBC. There is no doubt that this year will be very remarkable. Get ready for an incredible display of unparalleled style, innovative technology, and remarkable partnerships that will make it the most anticipated event on the luxury calendar.
Commemorating five years of reinventing luxury, AWL 2025 enhances its offers with dramatic brand presentations, unique activations, and cutting-edge experiences designed to appeal to guests and companies alike. The event’s dedication to offering a holistic experience that combines style, creativity, and design like never before is shown in every detail, from the beautifully designed installations to the redesigned layout.
Presenting an exclusive curation and one of the largest art collections ever displayed at Ajio Luxe Wkend, this edition features an impressive lineup of curators, each contributing their own unique perspective to the event: Shalini Passi for Art & Installation, Ashiesh Shah for Home & Design, and Anaita Shroff Adajania for Fashion.
The event offers a remarkable experience, full of exclusive highlights and brand debuts. It is spread across four carefully chosen zones: HSBC Prive Lounge, created by the legendary Gauri Khan, will host exclusive networking opportunities; House of Chivas, a sophisticated retreat that embodies modern, contemporary, and maximalist opulence, expertly designed by Kunal Rawal, will host HSBC Power Panels by The Established—inspiring conversations by Industry Leaders; Ajio Luxe, a luxury, lifestyle hub hosting highly anticipated brand experientials and groundbreaking launches in the nation; and Tira, the event’s beauty partner, bringing the best in beauty experiences to life over the three days.
An incredible three-day celebration of luxury, inventiveness, and originality is what the event offers. Explore a reinvented shopping experience with a carefully chosen assortment of domestic and foreign brands that are intended to arouse interest and motivate.
An exclusive invitation-only first peek at Edition 5 of AWL will be provided on the opening night, which is entitled The Gilded Hour. The essence of Tyaani’s jewelry will be embodied in an incredibly exceptional presentation that celebrates the flawless fusion of classic workmanship and contemporary flair. The runway will be turned into a sophisticated canvas—subtle luxury and captivating—with the jewelry taking center stage. Every gem will attract your attention and convey its tale of legacy, modernism, and exquisite elegance thanks to the way light and shadows interact to produce a visual masterpiece. The fact that some of the most recognizable celebrities from the fashion and movie industries will walk the catwalk alongside Karan Johar and pals wearing Tyaani’s stunning jewelry will further heighten the appeal.
“With each edition, we aim to redefine a luxurious experience through an immersive lens,” says Akash Sheth, co-founder of The Magnanimous Group, in reference to the occasion. We are excited to bring together an unmatched blend of creativity, innovation, teamwork, and culture spanning art, fashion, design, and lifestyle as we commemorate a milestone with Edition 5. Our dedication to pushing limits is demonstrated by this year’s event, which provides our visitors with an exciting journey via carefully chosen activities that are both engaging and inspirational.We are honored to be leading this trend, and Ajio Luxe Wkend is more than just an event—it’s a celebration of India’s changing luxury and lifestyle scene.
The voyage through the pinnacle of luxury, beauty, and today’s dynamic consumer is what day two offers.With topics ranging from “India’s Global Luxury Moment: Designers, Ambassadors, and Collaborations” and “New-Age Luxury: Shaping India’s Next Boom” to “How Gen Z Is Redefining Beauty Standards in India,” the House of Chivas is hosting HSBC Power Panels by The Established.
Energizing Wellness Mornings, an investigation into The Art of Collectibles, a Style Workshop conducted by Akshay Tyagi, and a Farm-to-Table Dining adventure organized by Gauri Devidayal are just a few of the engaging experiences offered by the HSBC Masterclasses. To add to the excitement, Tira Masterclasses provide top cosmetic experiences, such as “Akind: Listen to Your Skin,” an exclusive session with Pixi cosmetic, and Burberry Fragrance Wardrobing, which is a sophisticated investigation of custom smell layering.
All of the action takes place on day three, which begins with a thrilling Ferrari drive that sets the stage for a memorable conclusion. The excitement is increased by the ongoing Tira Masterclasses, which include a cutting-edge style workshop by Dyson and Dewey Drinks and Skincare Tips with Youth To The People. Kenzo highlights the colorful Kenzo Verdy Market designs with an interactive claw machine and picture booth, adding a humorous twist to the day. To ensure that every experience is as exciting as it is unforgettable, dare to play and enter to win special rewards.
Take pleasure in discussions that push viewpoints, fashion that flows from the couch to the catwalk, and the charm of expensive watches and cutting-edge cars. Take in stunning daily jewelry, innovative cosmetic products, handcrafted masterpieces, and inspirational art.
Savor culinary creations that are as inventive as they are delicious, all while listening to a thrilling musical performance by local and international musicians. Mary Ann’s electrifying beats set the tone for a fantastic opening, Raba’s contagious energy filled day 2, and Nake’s flawless fusion of house, techno, and afro rhythms.
Nina Shah’s incredible performance and Aro’s legendary set as the main act at India’s first-ever All Saints Closing Sundowner are featured in the grand finale. Get ready for an elegant, sophisticated, and delightfully surprising weekend.
