Air India Express Rolls Out New Uniforms for Cabin Crew and Frontline Staff
Inspired by India’s regional textile traditions, the new uniforms combine cultural references, contemporary silhouettes, comfort and functionality.
Air India Express has rolled out new uniforms for its cabin crew and frontline staff across its network, introducing a refreshed look for the teams who welcome, assist and engage with guests every day. Launched from 1 September, the uniforms are being introduced across cabin crew, airport services, aviation security and flight operations teams, reflecting the airline’s evolving identity and transformation of the guest experience.
The refreshed uniforms extend Air India Express’ Tales of India initiative beyond its aircraft and into everyday guest interactions. Through the initiative, the airline has introduced distinctive aircraft tail art inspired by India’s indigenous art forms, crafts and cultural heritage.
Drawing from the same inspiration, the new uniforms incorporate design elements influenced by Tamil Nadu’s Kanjeevaram, Himachal Pradesh’s Pattu, Gujarat’s Patola, Assam’s Gamosa and Madhya Pradesh’s Bagh.
The designs reflect the connections Air India Express creates across regions, cultures and communities, while contemporary silhouettes inspired by the traditional kurti, complemented by tailored jackets, scarves and pocket squares, bring together Indian sensibilities and modern design.
Sunil Suresh, Head, Marketing, E-Commerce & Loyalty, Air India group, said “Our frontline teams shape some of the most memorable moments in every guest’s journey, and these new uniforms are designed to reflect their energy, professionalism and warmth. More than a refreshed look, they represent how Air India Express has evolved over the past few years, creating a consistent experience across our aircraft, airports and onboard service, while staying rooted in the warmth and vibrance that define us. Inspired by the spirit of our Tales of India initiative, the uniforms thoughtfully bring together cultural authenticity, comfort and functionality for our teams.”
Connecting the Uniforms to the Brand Identity
Anchored in Air India Express’ vibrant Xpress Blue palette and accented with its signature Xpress Orange, the uniforms establish a visual connection with the airline’s brand identity and guest experience.
The colour palette reflects the airline’s energetic personality while creating a cohesive look across its various customer touchpoints.
In-House Design with a Focus on Functionality
A distinctive aspect of the project is that the uniforms were designed in-house by Air India Express designer Pooja Krishnan, bringing an insider’s perspective informed by the practical requirements of frontline airline operations.
Pooja led the design of the uniforms for female cabin crew, airport services, aviation security and flight operations personnel, while the men’s cabin crew uniform was developed in collaboration with Trent Limited.
Banana Crepe Fabric for Frontline Operations
The uniforms are crafted using banana crepe fabric, selected to meet the practical demands of airline operations. The fabric offers comfort, breathability, durability and elegant drape, supporting teams through their day-to-day responsibilities.
The resulting collection combines operational practicality with a contemporary visual identity, allowing Air India Express’ frontline teams to perform their roles with confidence while reflecting the airline’s approach to warm, thoughtful and culturally connected hospitality.
