TrusTrace, a global leader in supply chain traceability and compliance, has announced a new partnership with Åhléns, one of Sweden’s most iconic retail brands. The collaboration aims to increase transparency, strengthen sustainability risk management, and simplify compliance throughout the company’s value chain.
Åhléns is entering a new phase of growth after refocusing on profitability and operational stability. Therefore, the company is accelerating its sustainability strategy and has selected TrusTrace to improve supply chain visibility and meet emerging European regulatory requirements.
“We look forward to sharpening our sustainability work even further with this collaboration,” said Nina Vikkula, Head of Sustainability at Åhléns AB. “This partnership gives us a clearer picture of our impact, helps us understand and manage our risks, and strengthens our ability to make informed decisions for a more sustainable business.”
With this partnership, TrusTrace will provide an AI-powered traceability platform that enables Åhléns to map and analyze sustainability data across multiple supplier levels. As a result, the company will gain a more structured and data-driven approach to due diligence and compliance.
“Åhléns’ commitment to deepening its sustainability practices signals an important shift toward data-backed accountability in the retail industry,” said Shameek Ghosh, CEO and Co-Founder of TrusTrace. “Our platform will enable Åhléns to centralize supplier data, enhance visibility, and proactively manage risks as regulations evolve. We’re proud to support Åhléns on this journey and help future-proof their sustainability and compliance efforts.”
This partnership reflects a larger industry movement toward stronger traceability systems, especially as the EU prepares new legislation focused on responsible sourcing, transparent data, and mandatory due diligence.
For more information, visit www.trustrace.com.
