Senco Gold & Diamonds, one of India’s leading jewellery brands, is redefining wedding jewellery for men with the launch of Aham, its latest men-focused wedding jewellery brand. Designed exclusively for grooms, Aham places the modern Indian groom firmly in the spotlight.
Traditionally, Indian weddings have centred around bridal jewellery, often leaving the groom understated. However, Aham shifts this long-standing narrative by offering finely crafted jewellery that allows grooms to express their individuality and style on their wedding day.
Jewellery Crafted for Today’s Groom
The Aham collection reflects contemporary masculinity, refined aesthetics and bespoke craftsmanship. Each piece is meticulously created by Senco’s master kaarigars using gold, diamonds and platinum. As a result, the collection balances tradition with modern design sensibilities.
From bold gold chains and sculpted kadas to refined platinum wristwear, diamond-set rings, sleek cufflinks and two-tone contemporary styles, Aham offers jewellery to suit every groom’s preference. Moreover, these designs transition effortlessly from pre-wedding celebrations to the main ceremony and beyond.
A New Narrative in Wedding Styling
According to Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds, Aham draws inspiration from evolving modern relationships where the groom’s style holds equal importance. Therefore, the collection empowers grooms to shine alongside their partners, creating a balanced and expressive wedding aesthetic.
Whether paired with structured sherwanis, tailored bandhgalas, Indo-western ensembles or formal evening suits, Aham jewellery enhances the overall look without overpowering it. Consequently, each piece complements the groom’s attire while reflecting personal style.
Availability
The Aham Wedding Season Collection is now available across Senco Gold & Diamonds stores nationwide and online.
