Admatazz Appoints Darrell Fernandes as EVP, Growth & Client Partnerships
The appointment strengthens Admatazz’s leadership as it focuses on expanding client partnerships, attracting new brands and driving business growth.
Independent digital marketing and media solutions agency Admatazz has appointed Darrell Fernandes as Executive Vice President, Growth & Client Partnerships. With over two decades of experience in advertising, Fernandes will help strengthen client relationships and support the agency’s next phase of growth.
Extensive Experience Across Leading Agencies
Before joining Admatazz, Fernandes spent over five years at White Rivers Media as Senior Vice President. There, he worked with brands including Dream11, Glenmark, Raymond, Hero MotoCorp and ITC Foods. He also managed projects for Netflix and Dettol.
Earlier, Fernandes served as Associate Vice President at Red Fuse, part of WPP. He was also a member of the leadership team working on Colgate-Palmolive’s Indian business. In addition, his career includes roles across Publicis Ambience, MullenLowe, Rediffusion Y&R and Bates 141.
His experience across traditional and digital advertising has given him a strong understanding of client servicing, business development and strategic brand partnerships.
Driving Growth and Client Partnerships
In his new role, Fernandes will focus on business growth and stronger client relationships. He will also work to develop partnerships with prospective clients and identify new business opportunities.
Furthermore, he will bring together strategic thinking, creative solutions and digital expertise to address changing marketing needs. This approach will help Admatazz strengthen its brand partnerships and expand its client portfolio.
The appointment comes as Admatazz looks to onboard leading brands across India. As businesses seek agencies that connect creative communication with commercial goals, Fernandes’ experience is expected to support the agency’s integrated marketing offering.
Leadership Perspectives on the Appointment
Yash Chandiramani, Founder of Admatazz, said, “As Admatazz enters its next phase of growth, we are focused on building a team that can take on larger challenges and create greater value for our clients. Darrell brings over two decades of experience across some of the leading names in advertising, with a strong understanding of both traditional and digital domains. His experience and perspective will be valuable as we strengthen our existing partnerships, build new relationships and continue to grow the business. We are excited to have him join our leadership team.”
Sharing his views on the appointment, Darrell Fernandes, Executive Vice President, Growth & Client Partnerships, Admatazz, said, “Good advertising starts with understanding a brand’s business challenge and developing a strategic and creative response that delivers outcomes that matter. What drew me to Admatazz is the opportunity to work with a team that brings these capabilities together, backed by a strong body of work. I look forward to building meaningful partnerships with clients, understanding their business challenges and identifying opportunities where we can create real value. I’m delighted to join Yash, Samyaak and the rest of the team at this exciting stage of Admatazz’s journey.”
Strengthening Admatazz’s Growth Strategy
Fernandes’ appointment marks another step in Admatazz’s efforts to strengthen its leadership team and expand its integrated marketing capabilities. By combining creativity, media, technology and strategy, the agency aims to deepen client relationships and explore new growth opportunities.
As the advertising landscape becomes more competitive, the appointment reinforces Admatazz’s focus on building lasting client partnerships and delivering solutions aligned with business objectives.
