Aditya Birla Group enters the retail market for branded jewellery, with a whopping investment of Rs 5,000 cr.

-By pratyasha sarkar

With an expenditure of Rs. 5000 crore, the Aditya Birla Group has declared that it will enter the retail market for branded jewellery. This company will operate out of a fresh entity called “Novel Jewels Ltd,” whose goal is to construct large-format, unique jewellery retail outlets with its own jewellery brands all over India.

With an expenditure of Rs. 5000 crore, the Aditya Birla Group has declared that it will enter the retail market for branded jewellery. This company will operate out of a fresh entity called “Novel Jewels Ltd,” whose goal is to construct large-format, unique jewellery retail outlets with its own jewellery brands all over India.