-By Pratyasha Sarkar
The new national team shirts for all three game forms have been introduced by Adidas, the official kit sponsor of the Indian cricket team. A 360-degree marketing strategy will be used to promote the recently launched jerseys across digital, social, print, and other channels.
Along with fans from all over the nation, the campaign also includes a short film starring cricketers Rohit Sharma, Harmanpreet Kaur, Virat Kohli, Hardik Pandya, Shubman Gill, Smriti Mandhana, and Renuka Singh Thakur.
Commenting on the partnership, Neelendra Singh, general manager at Adidas India in a statement said, “Through our partnership with the BCCI, we look forward to providing access and the opportunity to all cricket fans to proudly don the colours of their beloved team. Our aim is to redefine the landscape of jersey culture in India.”
Sunil Gupta, senior director brand at Adidas India added, “The campaign is based on a simple insight that while it’s hard to describe your feelings for the team India jersey, when you wear it as a player or a fan, you feel just one thing, Impossible Is Nothing.”
Adidas had recently acquired the exclusive rights for designing, manufacturing jerseys, kits, and other merchandise for Indian men’s, women’s, and U-19 teams.
