Adidas Originals Expands Delhi Retail Presence with New Connaught Place Store
Adidas Originals has strengthened its retail footprint in the National Capital with the launch of its largest regional Originals store in India at Connaught Place. Inaugurated in the presence of actor and brand ambassador Suhana Khan, the new two-level store spans 2,890 sq. ft. and combines global street culture with elements inspired by Delhi’s heritage.
Located in B Block, Connaught Place, the store is designed as an elevated, lifestyle-focused retail destination. Its interiors feature the iconic Trefoil as an architectural highlight, alongside stainless steel elements, textured grey cement finishes, soft pastel accents, modular fixtures and flexible merchandising zones.
The store also incorporates locally inspired design details, including artwork influenced by Old Delhi’s traditional silver embossing craft, illustrations of iconic Delhi landmarks and street culture in the fitting rooms, and accents inspired by the city’s historic jaali patterns.
The product assortment covers adidas Originals footwear, apparel and accessories, alongside a curated selection of running lifestyle footwear and apparel. Consumers can shop iconic silhouettes including the Samba, Gazelle, Spezial, Stan Smith, Superstar and Adistar, as well as seasonal statement pieces and latest drops.
The apparel offering includes men’s and women’s Originals, graphic T-shirts, Culture Wear and motorsport-inspired collections, catering to established adidas enthusiasts as well as a growing generation of sneaker and streetwear consumers.
“Connaught Place is one of India’s most iconic cultural and retail destinations, making it a natural home for our largest adidas Originals store in India. This flagship reflects our commitment to creating spaces that go beyond retail, bringing together style, creativity and community in a way that is authentic to the city and to the global spirit of Originals. As the lifestyle and sneaker culture continues to evolve in India, we are excited to offer consumers a destination that showcases the depth of our Originals portfolio while creating meaningful connections with a new generation of creators and trendsetters,” said Vijay Chauhan, GM, adidas India.
The new flagship reinforces adidas Originals’ focus on immersive retail experiences while bringing together fashion, culture and community. With its combination of global brand identity and Delhi-specific design elements, the Connaught Place store adds a new lifestyle destination to one of the capital’s most prominent retail districts.
Store Details
Address: adidas Originals, B Block, Connaught Place, New Delhi – 110001
Timings: 10:30 AM–9:30 PM
