ADIDAS ORIGINALS INTRODUCES THE NMD V3 SILHOUETTE

Dynamic by nature, the silhouette features a re-engineered mesh that wraps around the foot, a transparent heel clip, and BOOST cushioning that’s partially encapsulated in a TPU shell. The NMD V3 also comprises an upper made with a high-performance yarn which contains at least 50% Parley Ocean Plastic – re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines – and 50% recycled polyester.

Boldly mapping the future to come, the launch of the NMD V3 silhouette is accompanied by an evocative campaign that champions those creating culture in every corner of their cities. Starring multi-hyphenate Brazilian performer Anitta, Argentinian DJ and producer Bizarrap, and French footballer Karim Benzema, the eye-catching visuals invite everyone to: “create new paths”.

Arriving in an array of progressive colourways, the NMD V3 launches on August 16 and is available via adidas.com/NMD and select retailers.

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.