Published: September 1, 2022
Author: Fashion Value Chain

~Setting a new benchmark in sneaker and street style fashion, the new store aims to become a fashion and cultural hotspot for the community in the city~

adidas Originals celebrates an exciting launch of its largest store in the country in the culturally vibrant metropolis of Bengaluru. Located on the most iconic street in the city, Brigade Road, the sprawling store is spread across 3140 sq. ft. The state-of-the-art concept retail store stands as a one-stop destination for Bengaluru’s sneakerheads, street style aficionados, and fashion-conscious millennials and Gen-Z consumers.

As a pioneering sportswear brand of the streets, adidas Originals has always invested efforts towards creating innovative product experiences and immersive brand moments for its consumers. Thus, the newly revamped adidas Originals Brigade Road Store in Bengaluru aims to transform the street style space in the city by providing access to the brand’s most popular collections, hype drops and limited-edition collaborations. The store will witness exclusive drops by global creators like the Yeezy by Kanye West, IVY Park by Beyonce, Pharrell Williams, Jeremy Scott and many more, while also housing some of the most iconic and classic Trefoil sneakers like the Superstar, Stan Smith, Forum and the latest NMD_V3 sneaker, and apparel like Adicolour, Blue Version, etc.

Equipped with various digital touchpoints, the store offers a smooth and seamless shopping journey in order to enhance the overall consumer experience. To further engage with the growing community of sneakerheads and street style enthusiasts, the store will also host various creative and experiential activities for the AdiClub (creators club) members.

With the launch of this new adidas Originals door right at the heart of the city of Bengaluru, the brand strengthens its presence in South India, by propelling sneaker culture and elevating street style fashion in the market.

Address: adidas India marketing Pvt. Ltd., Ground Floor, No.18, Brigade Road, Bengaluru – 560001.

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