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FASHION VALUE CHAIN

Today adidas opened the doors of its largest flagship store in the country. Situated in New Delhi’s bustling shopping hub – Select CityWalk, the store combines digital innovation, unique shopper experiences and an unmatched product experience to create a new benchmark in retail. The store’s grand launch was marked by Bollywood Superstar and adidas brand ambassador, Ranveer Singh, who captivated the crowd with his high voltage energy and power-packed performance. The excitement was palpable, with the OG hypebeast officially unboxing and opening the doors of the state-of-the-art concept store.

Spread across two floors with a retail footprint of 6800 Sq. ft, the store features the very best of the brand across sport and style including the widest range of football apparel and footwear, the latest Originals designs and collaborations alongside an extensive women’s portfolio including adidas by Stella McCartney.

Speaking about the new flagship store launch, Sunil Gupta, Senior Director, brand adidas, India said, “We’re confident that with the new adidas store at Select City Walk, we have created an unrivalled experience for shoppers. Our most digitally enhanced store ever and a hub of creativity and innovation, this store is the very best expression of our brand all in one amazing blockbuster destination”.

He further added, “The new store is going to be more than a retail experience for the consumer. Whether its customizing apparel and footwear in the Delhi Lab, getting exclusive access to the premium Y-3 collection for the first time in retail or experiencing the World Cup frenzy through the specially curated football inspired approach tunnel to the store, this is a place for consumers from all corners of Delhi and beyond to come together for an unmatched retail experience”.

Replete with vibrant creativity, the store’s design language has been infused with interesting local elements such as custom-made wooden props and carpets by local artisans, wall art inspired by the signature hand embroidery work of Delhi and Mughal motifs, juxtaposed with modern aesthetics like contemporary patterns, frosted acrylic and neon backlighting, sandstone and terrazzo podiums, monolithic tables, hype collectibles, infinity mirrors and the largest digital footwear wall.