Under No One: Harden’s Unwavering Confidence Shines Through in New Campaign
Today, adidas Basketball unveils the latest evolution to the Harden series, Harden Vol 8, a pinnacle performance basketball footwear inspired by James Harden’s style and vision. The Harden Vol 8 captures the essence of NBA Los Angeles Clippers superstar, James Harden. The new silhouette pushes the edge of pinnacle performance and elegant style, redefining on and off-court excellence with effortless versatility. “The shoe has to be like him, it has to be unmistakable.” — Jalal Enayah, Senior Footwear Designer at adidas. Harden Vol 8 showcases new performance features including:
● Conforming Internal Cuff: For a dynamic fit and comfort on and off the court
● Teardrop EVA Cage: Provides lateral support and containment for agile movements
● Full-Length JET BOOST: Ensures maximum energy return, keeping you fresh even in the final moments of the game
● Multi-Directional “JH” Traction: Offers superior grip, allowing you to stop on a dime and dominate every play
The accompanying campaign film “Under No One” produced by Kenneth Wynn, showcases Harden’s mentality — rooted in the pressure and expectation he faces and disarming negative energy to make possibilities attainable. The film will be released in two chapters, and available to view in full on adidas’ YouTube channel.
“I want people to recognize my shoes from a mile away.” — James Harden
Made for those who are never afraid to stand out, the Harden Vol 8 is the ultimate form of self-expression, swag, and confidence. James Harden handpicked a few young players who exemplify these same traits, to receive their Player Exclusive Vol 8 color ways. OKC Thunder’s Jalen Williams will debut the “JDUB” PEs at the NBA Rising Star Game, with additional player announcements to come.
The Harden Vol 8 will be available for purchase in an assortment of colorways starting from February 23, 2024 on adidas.com retailing from Rs.15999.
