adidas Basketball, building on Damian Lillard’s ongoing success with his trademark shoe line, introduces the Dame 9, the newest generation of the Dame franchise.
Athletes who must always be at the top of their game will find the Dame 9, the lightest release in the Dame series, to be expertly built. It improves mobility and weighs only 14.5 oz, making it perfect for forceful, rapid movements. During cuts and jumps, the inside Lycra bootie provides essential support and comfort. Lightweight, zoned cushioning is provided by the Lightstrike midsole technology, which also lowers total weight while protecting the foot. For increased comfort, grip, and agility, the outsole’s multidirectional pattern and density were carefully considered in its design. In addition, the shoe has Total Torsion, which maximizes force transfer and provides full-length rigidity and support. The nubuck toe cap guarantees enhanced durability and protection in high-abrasion zones.
Following up from their highly coveted collaborative take on the Dame 4, Dame 9 will once again partner with BAPE®, taking on the Japanese label’s signature aesthetics and bringing them to the innovative basketball sneaker in two of BAPEⓇ’s iconic colorways: One in green with gold accents features a gum outsole, a black midsole and a green ABC CAMO on upper with ABC LINE CAMO on collar, while the one in red with gold accents has a red outsole, a black midsole and a red SOLID CAMO on upper with ABC LINE CAMO on collar. A third friends and family iteration boasts a USA inspired colorway with a tonal SOLID CAMO upper with ABC LINE CAMO on collar and gold accents. Each pair comes replete with custom co-branded and tonal BAPE® CAMO sock liners and alternate laces and arrives in a special co-branded box.
| BAPE x DAME9 Shoes – GreenINR 15,999 | BAPE x DAME9 Shoes – RedINR 15,999 |
The full collection is then rounded out by a selection of apparel pieces including a reversible mesh black SOLID CAMO jersey with adidas’ Dame logo on one side and BAPE®’s iconic college graphic on the other, matching mesh black SOLID CAMO shorts, co-branded socks, and a special edition Damian Lillard BABY MILO® t-shirt.
| DL BABY MILO TEEINR 5,599 | DAME X BAPE SOCKSINR 2,499 | DAME X BAPE CAMO SHORTINR 7,999 | DAME X BAPE CAMO JERSEYINR 8,999 |
The accompanying campaign videos showcase Dame’s continued dependability and uncovers his always-on mindset that delivers both on and off the court. It captures how Dame applies the same mentality that he has on the court to every moment of his life.
“Whether you’re making headlines in clutch moments or just pulling up in style, we’ve got you,” says Damian Lillard. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It’s for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time.”
The limited edition adidas and BAPE® for Damian Lillard collection will retail for INR 2,499–INR 15,999 and will be available in select stores and online at https://www.adidas.co.in/
About adidas:
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 19.8 billion in 2020. For more on adidas Basketball adidas Basketball IG: @adidasbasketball / @adidas X/Twitter: @adidashoops / @adidas
