Adidas, a renowned sportswear brand, has entered into a groundbreaking collaboration with Edison Chen, the founder and creative director of CLOT, a Hong Kong-based streetwear label. This partnership was unveiled in a spectacular showcase during Shanghai Fashion Week in China, where the inaugural collection, named ‘Change the Generation,’ took center stage. Adidas and Chen introduced this collection as part of CLOT’s spring/summer 2024 presentation at the esteemed fashion event. According to Adidas, this collaboration is poised to usher in “a new era of collaboration that will redefine creative innovation and establish a cultural legacy for the future.” The eagerly awaited first pieces from this collection will be available to the public starting in January 2024
Adidas underscores the profound impact of Chen’s involvement in infusing Adidas Originals with exclusive collaborative styles. This infusion draws from the rich archives and heritage of the sportswear giant while fostering a dynamic cultural exchange between the East and the West.
The ‘Change the Generation’ collection is a creative exploration that delves into three distinct styles: “ultra-lifestyle, formal dress, and active/streetwear.” This amalgamation of diverse lifestyles signifies a departure from traditional boundaries and a celebration of the evolving tastes and preferences of today’s global consumers.
Edison Chen, when discussing this exciting collaboration, noted, “With Adidas, we’re creating to inspire. I think the ability to freely create something is one of the reasons why I do this. My whole aesthetic, especially in the past few years, has fully transformed.”
Significantly, Edison Chen’s collaboration with Adidas Originals coincides with the 20th anniversary of his own brand, CLOT, which he established in 2003. Under his visionary leadership, CLOT has expanded its horizons to include CLOTTEE, a diffusion line inspired by the dynamic energy of newer generations, and Juice Store, a fashion and lifestyle retail concept with a presence in key cities like Hong Kong, Shanghai, Taipei, Chengdu, Guangzhou, and Los Angeles.
This partnership between Adidas and Edison Chen represents a convergence of two creative forces and celebrates the blurring of lines between sports, fashion, and cultural exchange. It’s a fusion of heritage, innovation, and a forward-looking approach to design that promises to leave an indelible mark on the world of style and streetwear. The ‘Change the Generation’ collection is poised to be a defining moment in the evolution of sportswear and fashion.
