Renowned actor Ranveer Singh has made an undisclosed investment in Boat, India’s largest wearable brand, solidifying his role as the brand’s ambassador. This collaboration marks a strategic move for Boat to enhance its connection with the Gen Z and millennial audience, aiming to boost its growth across India.
Expressing enthusiasm about the partnership, Aman Gupta, co-founder of Boat, highlighted the alignment of Ranveer’s infectious energy and passion for music with Boat’s core values. Gupta sees this collaboration as validation for Boat’s mission to revolutionize the audio experience in India, aiming to push boundaries, redefine sound, and foster a community driven by passion and innovation.
Ranveer Singh, in endorsing Boat, emphasized the brand’s commitment to delivering top-notch sound quality and its strong connection with the youth. His investment signifies more than a financial decision; it’s a collaborative effort to co-create a revolution in the audio industry.
The collaboration kicks off with Ranveer Singh being featured in Boat’s upcoming 360-degree campaign for the ‘Nirvana’ series, showcasing his association with the brand and its commitment to providing an exceptional audio experience. This move signifies a significant step for both Boat and Ranveer Singh in reshaping the narrative around audio technology and connecting with a dynamic and youthful audience.
