BRAND COLLECTION | E-commerce | Fashion Updates | Retail

ace turtle Launches Dockers® Store and E-Commerce in India

Published: February 23, 2024
Author: Fashion Value Chain
  • First retail store opens in Delhi
  •  New e-commerce site enables online shopping in India

ace turtle, India’s leading technology-native retail company today announced the launch of lifestyle apparel brand Dockers® in India with the opening of the first retail store in Delhi before the launch of a dedicated e-commerce website by early next week to enable online shopping across India.

This exciting partnership brings Dockers’® legacy of timeless and versatile clothing to the Indian market, catering to the evolving needs of the modern Indian consumer. The Dockers® brand continues to be a leader in khaki and offers a wide range of apparel and accessories, for men and women, with no compromises in quality – always superior comfort and versatile style. While the brand remains focused on the classic khaki style and its founding principles, Dockers® has evolved its offerings to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.

Commenting on the launch, Nitin Chhabra, CEO, ace turtle, said, “We are thrilled to introduce the globally renowned Dockers® experience for fashion enthusiasts across India with the launch of our exclusive retail store in Delhi. The store exemplifies our commitment to providing consumers with an unparalleled shopping experience. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach and deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market.”

Located in the bustling Pacific Mall in the Pitampura area of Delhi, the retail store provides an immersive shopping experience for fashion enthusiasts. It is a vibrant space designed to reflect the Californian spirit. Customers can browse through a curated selection of Dockers’® latest collections, experience the brand’s heritage through interactive displays, and receive personalized styling advice from expert staff.

Sharing the brand’s perspective, Natalie MacLennan, CEO, Dockers® said, “We are incredibly excited to reintroduce Dockers® to India, marking a significant milestone in our global expansion journey. The Indian market presents a tremendous opportunity for us to connect with a new generation of consumers who appreciate quality, comfort, and style. Our partnership with ace turtle will ensure that we deliver the authentic Dockers® experience to consumers across the country.”

The dedicated Dockers® website will provide consumers across India with convenient access to the brand’s full range of offerings. With easy navigation, secure payment options, and seamless delivery, Indian consumers can now shop online for their favourite Dockers® products from anywhere.

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